AWA, a subscription-based music streaming service run by AWA Co., Ltd. (head office: Minato-ku, Tokyo; CEO: Togashi Akimi), celebrated its 10th anniversary on Tuesday, May 27th, 2025. To commemorate this, we have released a special website to express our gratitude to everyone who has been with music over the past 10 years. In addition to infographics based on data over the past 10 years, we have compiled a list of “Life Empowerment Songs” that were collected from artists and users, as well as discount campaigns where you can use paid plans for practically 10 yen.
Special website: https://thanks.awa.fm/10th
■10th anniversary of service launch Infographics
On May 27, 2015, AWA launched in Japan as a subscription-based music streaming service. With the desire to create something special for all people and make life “dramatic,” we have taken on the first in a variety of industries, expanding our music experience on the Internet.
The number of songs that originally began with 1.67 million songs has exceeded 170 million over the past 10 years. We have created an environment where music from all over the world can reach you, no matter where you are. Users have encountered more than 230 million “favorite music” and have provided a wide range of experiences to help them discover their favorite music from a huge range of music.
In addition, we have believed that there are many ways to enjoy music other than listening, and have focused on creating an environment where we can enjoy ourselves with others, not just by listening carefully.
In order to make it easier to meet music that matches a wide variety of sensibilities, many services mainly consist of media-created playlists, but as a result, fostering a “Playlister culture” in which listeners curate each other, based on user playlists, has created a 17 million playlists. In addition, there have been 280,000 comments that allow you to freely write down your charms and feelings for each artist, album, song, or playlist, and the cycle of “someone’s words can meet someone else” is becoming a culture unique to AWA.
The AWA Lounge, where users can enjoy the same music in the same space, has held 260,000 times and 24 million times so far, and has become a new form of music experience. With 7 million song requests flying around in the lounge, 110 million chats and 1.03 million reactions have been generated, making it a place for music communication, not just listening to songs, but also “feeling and talking.”
In addition, the industry’s first “environment where you can stream live audio while playing official audio”, over 1,300 artists use the lounge to enjoy listening parties with fans and interacting with them at regular streams.
These expansions in music experiences have allowed users to come across music they like, allowing them to enjoy a variety of genres, including rock and hip-hop, as well as traditionally popular pop.
▼What song was everyone listening to at that moment? “Instant wind speed ranking” announced!
Over the past 10 years, we have ranked songs that have been played in particular by 10 minutes and 1 hour units, and also announced the “10-Minute Wind Speed Ranking” and “1-Hour Wind Speed Ranking” that will bring out the “entrance” of music fans.
In the “10 Minute Wind Speed Ranking,” many people played EXO’s “Comming Over,” which was exclusively pre-released on AWA in 2016, and “YouTube Theme Song -Tetsuya Komuro Rearrange-,” which was released exclusively on AWA in 2017, were played by AWA × HIKAKIN & SEIKIN × Komuro Tetsuya, and many people played it and ranked in the top 3.
In the “1-Hour Wind Speed Ranking,” many people have played popular Western songs, such as Maroon 5’s “Sugar” and Carly Rae Jepsen’s “I Really Like You” which monopolized the top 76th place in AWA’s “THE HOT 100” as the release of all works on August 5, 2020, and as soon as AWA launched in 2015, songs from around the world can be easily heard.
In addition, AWA is also offering a playlist containing up to 50th place. Please enjoy the song “everyone was excited at that moment.”
10 minute wind speed ranking:https://mf.awa.fm/mostlistened-10mins
1 hour wind speed ranking:https://mf.awa.fm/mostlistened-1hour
■ “Empowerment Songs of Life” chosen by artists and users
The reason AWA has been taking on a variety of challenges over the past decade is because we have also been supported by the power of music many times. I want to believe in the power of music and expand my encounters with a song that aligns with my life. Based on this feeling, this special website introduces music that will support you in life, attracting artists and users.
“Empowerment Songs of Life” from Artists to You
A song that empowers everyone’s lives (with message)
Everyone’s “Empowerment Playlist of Life”
In addition, AWA is currently releasing songs that we have collected from you as playlists. When you’re at a stage in your life, such as when you’re in a difficult situation, when you want courage, or when you want to be encouraged, try watching this empowerment song that has helped everyone’s lives.
Artists’ choice of “Empowerment Songs of Life”:https://mf.awa.fm/empowersongs-by-artists
User-selected “Empowerment Songs of Life”:https://mf.awa.fm/empowersongs-by-users
■To express our gratitude for the 10th anniversary, we are currently running a special campaign that is only available!
We are running a number of campaigns to express our gratitude to everyone who has continued to love music over the past decade. Please take advantage of this opportunity. We are also planning additional campaigns in the future.
▼STANDARD plan is essentially 10 yen! A special campaign for the first 1,000 people
From Tuesday, May 27th, 2025 to Monday, June 30th, 2025, we are currently holding a special opportunity for all music fans, called the “STANDARD Plan Real 10 Yen Campaign.”
After registering for the AWA STANDARD plan using the specified link, the first 1,000 people who meet the applicable conditions will receive a cashback of ¥970.
Don’t miss this opportunity to save up your entire life for just two months. We look forward to welcoming you all to participate.
Campaign details:https://mf.awa.fm/awa-10th-anniv-promotion
▼Special campaign for new streamers of AWA Lounge
A special campaign is currently being held at the AWA Lounge, where only streamers who have been using audio streaming for the first time since June 2025 can participate.
Those who deliver more than 1 hour streaming three times during the period will be entered into a lottery to receive a 5,000 yen Amazon gift card. If you also rank 10th in the points ranking, you will be able to appear on the AWA commercials aired on ABEMA as an icon. The person in the first place will also be responsible for narration.
Don’t miss out on this campaign, which is sure to be a step ahead of your new music experience. We look forward to your participation.
Campaign details:https://mf.awa.fm/lounge-rookies-gift
■Congratulations from the artist are also available!
To celebrate the 10th anniversary of AWA’s launch, the special website also publishes messages of congratulations received from artists who have made various efforts to date. Please take a look at our wonderful messages, including our artists’ reflections on the decade and their thoughts on the future.
AWA will continue to deliver the first step in believing in the power of music and “make life dramatic.”
■App overview
“AWA” is a subscription-based (flat rate) music streaming service provided by AWA Corporation, a joint investment by CyberAgent Inc. and Avex Entertainment Inc. The service began offering its service in May 2015, with 170 million songs being distributed and approximately 17 million playlists created by celebrities and users. In addition to the “FREE Plan,” which offers all functions for free, except for the “STANDARD Plan” which offers 980 yen (tax included) per month (1,080 yen (tax included) for App Store, Google Play, and convenience store payments), and the “FREE Plan,” which allows you to use all functions for free monthly, except for the “Offline Play” which offers all functions for 480 yen (tax included) per month, and the “Artist Plan,” which offers unlimited listening to certain artists for 270 yen (tax included) per month. “AWA” is compatible with a variety of devices, including smartphones, computers, TVs, car navigation systems, wearable devices, and smart speakers. Since its launch, it has expanded its various plans and functions to suit the user’s needs and viewing environment, including the “LYRIC DIVE,” a function that beautifully animates lyrics in real time to match the song, and the “AWA Lounge,” an online space where users who have added live audio streaming and gifting functions can enjoy the same music in the same space in real time, and has grown into the largest music streaming service in Japan.
Name: “AWA”https://awa.fm/
Recommended environment:
Price: Standard plan (Monthly: 980 yen including tax *App Store, Google Play, and convenience store payments are available for 1,080 yen including tax) / Free plan (Monthly: 480 yen including tax) / Student plan (Monthly: 270 yen including tax *Unlimited listening to one specific artist)
Available: May 27, 2015
■URL
AWA:https://awa.fm/
App Store:https://itunes.apple.com/jp/app/awa-music/id980578855
Google Play:https://play.google.com/store/apps/details?id=fm.awa.liverpool
Desktop app:https://awa.fm/download/
AWA Lounge Browser Version:https://app.awa.fm/lounge/
Latest AWA news:https://news.awa.fm/
AWA Official X:https://x.com/awa_official
AWA Official LINE:https://lin.ee/21w3f0k
■Company overview
Company name: AWA Co., Ltd. (Read: AWA)
Address: Sumitomo Real Estate Azabu Juban Building, 1-4-1 Mita, Minato-ku, Tokyo
Representative: CEO Togashi Akimi
Business content: Music streaming services, etc.
Established: December 1, 2014
■Contact information
AWA Public Relations Press@awa.fm
