BMSG announces new TRAINEE release

BMSG TRAINEE official channel also launched

BMSG Inc., a management/label company represented by Hidaka Mitsuhiro (SKY-HI) and representing BE:FIRST, MAZZEL, and others, announced on July 7th that they will be unveiling new TRAINEE on the newly opened BMSG TRAINEE Official X (formerly Twitter) in addition to the already unveiled RUI, TAIKI, and KANON, who are active in a variety of fields.

BMSG TRAINEE

■Comment from SKY-HI

We have decided to use various platforms and social media to publish the profiles and performance videos of those who have passed auditions and have been taking lessons as BMSG trainees.

Some of you have been here a long time and have already had a year of training, but you have been waiting for this opportunity all this time. And now you feel that the time is ripe.

There were many things that were important to me when making this decision, but I’ll just summarize a few of them.

One of BMSG’s training policies is “Prepared, not Amateur,” and in order to further strengthen this policy of developing artists, they want to create opportunities for them to perform in public even before their debut.

Japan truly has an excellent environment for nurturing talent, so we would like to use BMSG’s training know-how to accelerate that growth, further invigorate the younger generation as a whole, and appeal to the public.

They don’t want the trainee period before debut to be something they have to work hard even if it’s tough, but they want the journey of chasing their dreams to be a fun and enriching experience.

We now have a clear vision for the continual production of content, including staffing.

And personally, I think everyone is so wonderful, so I really want everyone to see it as soon as possible (laughs).

Now in its fifth term, BMSG will further accelerate the activities of all artists and trainees, so we ask for your continued support.

■Company Profile

BMSG Inc. is a music agency that SKY-HI started in 2020 in order to make a difference in the Japanese entertainment industry, and he is now the CEO. Under the slogan “Don’t kill talent,” the company was established with the aim of creating an environment where artists can develop their talents in their own way and protect new possibilities for Japanese music. The name BMSG comes from “Be MySelf Group,” which means a space where you can be yourself, and the initials of each name also contain the meanings of Brave, Massive, Survive, and Groove.