Party-chan x Masaru Kasamatsu x SKRYU release ZIMA original song "En"

The premium low-alcohol beverage brand “ZIMA” has announced the launch of a new project “#ZIMA_X (Zema Cross).”

This project was started with the desire to have more diverse people enjoy ZIMA. By mixing various cultures and creating new value, ZIMA’s catchphrase “Diversity brings ‘infinite possibilities'” will be expressed in various genres.

The first release was the music video for the original song “En” featuring comedy trio Partychan, actor Masaru Kasamatsu, and rapper SKRYU. It has also started streaming on various platforms. The collaboration between the three groups, who have different backgrounds as comedians, actors, and rappers, has resulted in a work that exudes new possibilities. The song was produced by peko, a rapper/DJ/beatmaker from Hyogo Prefecture who is also known as a member of Umeda Cipher and Kuroi.

[Party-chan comment]

I want to go back and tell my younger self right now that I’m able to be in the music video for ZIMA, a brand that we’ve always drank as a matter of course.
It’s the best song with the best members, it’s the ultimate performance, so it’s great to all dance along with a ZIMA in hand.

[Comment from Masaru Kasamatsu]

I’m honored to have this opportunity to speak with you.
I wrote the lyrics while drinking ZIMA with my fellow rappers, with the desire to give back to HIPHOP, which has helped me.
My anger kicked in and I regretted not taking off my sunglasses. “I can’t tell who it is!”

[SKRYU Comment]

This piece was created with the image of the connections that grow between people through a toast.
Please enjoy this unique collaboration and the brief moment of counting!

[Comment from peko]

I’m honored to work with such wonderful co-stars!
I’ve been a fan of the actor Masaru Kasamatsu and the comedian Party-chan for a long time.
I was inspired by the session with SKRYU from ZIMA.