The new TV commercial for the tortilla chip brand Doritos, “Challenge your life, get sharp with Doritos.” will begin airing on Monday, November 25th. Prior to that, a 60-second version of the main story was released on YouTube from today.
The key message, “Challenge life and become edgy with Doritos.” The message is “Unbound by stereotypes, release your individuality, and pursue that edgy feeling in your heart with Doritos.” There is. This commercial depicts the main character releasing “Jibun” and taking on new challenges. In order to make his daily life more exciting, the main character decides to take on Doritos and his grandson as his buddies and take on the challenge of driving a monster truck. Although he has no competitive experience, he continues to train his skills and improve his skills by playing video games. The protagonist continues to strive towards his goal, and finally decides to take on a stage bigger than he could have imagined. It is a story that gives courage to the main character who continues to take on challenges without being bound by stereotypes.
The CM song was composed by rap group SUSHIBOYS and producer PARKGOLF. The song is a rap song with lyrics that stimulate the energy to take on challenges, set on an impressive track with a trap-based beat and unique upper tones.
Furthermore, in conjunction with the release of the new TV commercial, a posting campaign will be held to support the dreams of people who are challenging life in their own way. In order to support those who continue to express their individuality and take on challenges, we have chosen SIS, a sister dance unit that continues to challenge new things in their own way, as image characters. Repost the campaign post and write down what you want to challenge in life. A total of 50 people from among those who posted will receive the “Doritos Original Togare! Glass”, which symbolizes “the main character’s sharp challenge” that appears in the TV commercial, and 2 people will receive a special prize, “Life Challenge Fund”. 500,000 yen will be given as a gift. Additionally, one of the special award winners will be interviewed about the challenge and will be released as an interview video at a later date.
Also, if you purchase one or more Doritos during the period and upload a photo of your receipt using the online application form, 200 people will be selected to win a Doritos Original Triangle Puzzle, and 800 people will be selected to receive a 500 yen Amazon gift certificate. A second campaign to win will also be held. For detailsCampaign siteCheck more.
[SAKRA (SIS) comment]
Doritos has always been one of my favorite sweets (I’m an avocado and cheese fan), so I’m really honored to be chosen as the image character! Togare glasses are also the best! I’m looking forward to your #Doritos Challenge!
[CHINATSU (SIS) Comment]
We love Doritos so much that once we start eating them, we can eat the entire bag by ourselves, and we are always up for a challenge! I am very happy and honored to be appointed as the image character for this project.
