Pop-up held at THE MATCHA TOKYO to commemorate Charli xcx’s latest album


To commemorate the release of Charli will be held.

During the event, MATCHA drinks with Charli

“Brat” means to be yourself without being bound by stereotypes. This way of thinking will disseminate Japanese matcha culture from a new perspective, from the perspective of casually enjoying matcha.THE MATCHA TOKYOThis collaboration was realized in line with the company’s philosophy.

In addition, a giveaway campaign will be held only on the weekend of November 23rd (Saturday) and 24th (Sunday). If you purchase the eligible product and save Charli will be presented as a present.

This matcha powder is the highest quality matcha made using a sustainable method, and will be offered as a special edition of this Brat collaboration. It is a rare item that can only be obtained on this occasion.

Charli xcx

[Event information]


“THE MATCHA TOKYO Shibuya MIYASHITA PARK store”
Period: November 18, 2023 (Monday) to November 24, 2023 (Sunday)
Business hours: 11:00-21:00

▼Present campaign
Scan the QR code in the store and save the target album to your library on the music distribution platform, or post the target product on SNS with “#Brat” or “#THEMATCHATOKYO” and show it to the staff, and the first 50 people will be eligible. We are giving away matcha powder made in collaboration with Brat. (*Private accounts are not eligible)


[Release information]

Charli xcx “Brat and it’s completely different but also still brat”
Release Date:2024.10.11 (Fri.)

Delivery link / CD purchase link

Charli xcx japan label site


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Pop-up held at THE MATCHA TOKYO to commemorate Charli xcx’s latest album


To commemorate the release of Charli will be held.

During the event, MATCHA drinks with Charli

“Brat” means to be yourself without being bound by stereotypes. This way of thinking will disseminate Japanese matcha culture from a new perspective, from the perspective of casually enjoying matcha.THE MATCHA TOKYOThis collaboration was realized in line with the company’s philosophy.

In addition, a giveaway campaign will be held only on the weekend of November 23rd (Saturday) and 24th (Sunday). If you purchase the eligible product and save Charli will be presented as a present.

This matcha powder is the highest quality matcha made using a sustainable method, and will be offered as a special edition of this Brat collaboration. It is a rare item that can only be obtained on this occasion.

Charli xcx

[Event information]


“THE MATCHA TOKYO Shibuya MIYASHITA PARK store”
Period: November 18, 2023 (Monday) to November 24, 2023 (Sunday)
Business hours: 11:00-21:00

▼Present campaign
Scan the QR code in the store and save the target album to your library on the music distribution platform, or post the target product on SNS with “#Brat” or “#THEMATCHATOKYO” and show it to the staff, and the first 50 people will be eligible. We are giving away matcha powder made in collaboration with Brat. (*Private accounts are not eligible)


[Release information]

Charli xcx “Brat and it’s completely different but also still brat”
Release Date:2024.10.11 (Fri.)

Delivery link / CD purchase link

Charli xcx japan label site


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