Sapporo Beer Co., Ltd. has released the commercial advance cut and behind-the-scenes story of the new year’s special version of the “101st Hakone Ekiden Original CM.”
This commercial, which will be aired on the Nippon Television network on January 2nd (Thursday) and January 3rd (Friday), and related programs, will include appearances and songs by Appointed rapper KID FRESINO. The various emotions of young people aiming for the Hakone Ekiden, such as the anguish and tension, are depicted in a song written exclusively for this commercial by KID FRESINO.
The commercial is said to have content that will resonate not only with the athletes running in the “101st Hakone Ekiden,” future athletes aiming to compete in the Hakone Ekiden, and the fans who support them, but also with everyone who is striving toward their goals.
KID FRESINO stands in a room in a high-rise building and sings. The players are shown practicing and working hard since they were children, along with the words uttered in the rap. From early morning until late at night, the athletes brave the cold and rain and continue to run, even though they sometimes look in pain. Famous scenes from past Hakone Ekiden races are also shown, and the long and difficult road it took to reach this stage is depicted.
In addition, KID FRESINO’s opinions were incorporated into the video, and although it was originally intended to be filmed in a studio, by performing near the starting point in Otemachi, it became more connected to the Hakone Ekiden along with the song. It is said that the image has become something that you can feel.
The practice scenes of young people aiming for the Hakone Ekiden were filmed with the cooperation of the track and field team “RUN.jp” and the track and field club of Fuji Junior High School, Tsurugashima City, Saitama Prefecture. The Fuji Junior High School Track and Field Club is a school where Mr. Takao Imai, who ran in the 4th ward of Surugadai University in the “8th Hakone Ekiden,” serves as an advisor, and participated in the “National Junior High School Ekiden” held the other day for the first time and won for the first time. It’s a strong team. During club activities after the sun went down, students practiced by putting flashlights on the track in the schoolyard, and on the same day, I photographed the students running under the light of the flashlights.
This is the first time in the original Hakone Ekiden commercial series that Sapporo Beer brings to you every year that an artist will not only write a new song, but also appear in the commercial. The commercial will be aired on TV and from around 7:00 on Thursday, January 2nd.Sapporo Beer Official YouTubeHowever, it is scheduled to be released.
In addition, Koshy, a producer who has worked on works by Yuki Chiba, NENE, Watson, etc., is credited with composing this song.
