XG is Shiseido’s Suncare Brand
With the appointment of the new brand muse, XG will be releasing a new commercial for “Anessa Perfect UV Skincare Gel NA” “Twist Harmony Two”, a new commercial for “Anessa Perfect UV Skincare Milk NA” “This is Perfect UV”, and a new 60-second branding movie “The People Who Shine Are Enjoying People” will be released. TV broadcasts are also scheduled to begin on Tuesday, April 1st.
The new brand movie shows XG members surrounded by Anessa’s distinctive lightness and moisture, and spend their time in the sun with a comfortable expression, with a pleasant look on their face, and the song “IS THIS LOVE” from XG’s second mini album “AWE” has been used as a global campaign. It has also been decided that the song will be streamed as a recut single on Friday, March 7th.
The brand movie features an a cappella version and dance scene, which are only available in this commercial, for the first time, and in the dance scene, the XG members are dressed in refreshing costumes that stand out against the blue sky, performing energetic dance under the sun. Check out the commercial featuring XG, which has the new brand muse, with its attitude of continuing to challenge, consistent with Anessa’s brand purpose, “Free to Shine,” and the energy that brings you through music and dance.
[Release Information]
XG “IS THIS LOVE”
Release Date: 2025.03.07 (Fri.)
Label:XGALX
Tracklist:
01. IS THIS LOVE
02. IS THIS LOVE (Piano Ver.)
03. IS THIS LOVE (Instrumental)
04. IS THIS LOVE (Piano Ver.) (Instrumental)
