Utada Hikaru’s new song, “Mine or Yours,” has been used in the new commercial for “Ayataka,” which starts today.
As in last year, the green tea brand Ayataka has hired Utada Hikaru as the brand ambassador for the second consecutive year. The first installment of a new commercial series using the new song “Mine or Yours” has been released in a campaign with the brand message “Hikari, come on, go with your own rhythm.” A special movie has also been released on YouTube, where you can enjoy short versions of the songs.
The Ayataka commercial series depicts Utada Hikaru’s daily life drinking Ayataka to regain his own rhythm and spend a fulfilling time with a person. The first installment, “Hikari, I’m cumming. “Work”” features Utada Hikaru sings “Ayataka” between music productions, humming and singing along. With the new song “Mine or Yours” playing, pay attention to the story of Utada Hikaru, who enjoys the authentic flavor and light aftertaste that look like the first cup of Ayataka, while still enjoying the natural rhythm of his own rhythm.
In addition, in the special movie, you can see Utada Hikaru’s life-size daily life, who values his own rhythm, heading for music production, and Utada Hikaru’s natural appearance, who cherishes his everyday life, taking a stroll around the beach and strolling around the city to change his mood.
The release of the new song “Mine or Yours” will be announced on the official Utada Hikaru website and on social media later.
■Utada Hikaru Official Website
* “Ayataka” is a registered trademark of The Coca-Cola Company.
