Rapper JP THE WAVY has been appointed as the ambassador for the male cosmetics brand AXE.
AXE has announced its 2025 campaign theme with the new product “Axe Premium Fragrance Body Spray & Body Soap” to be released on Monday, March 24th, “Real, Agare.” Various communications are carried out.
JP THE WAVY, who was appointed as the brand campaign ambassador this time, is a rapper who has released numerous hits with his new genre of musicality, and is also a fashion icon that has attracted attention both domestically and internationally. He has performed with top artists from all over the world one after another, winning numerous awards. He is a “real” top artist who is captivated and excited young people on a variety of stages and is active around the world. His charm overlaps with the campaign theme of “real, agay.” It is said that he became the ambassador this time.
In addition, to commemorate his appointment as an ambassador, a campaign will be held from today until Wednesday, May 7th, where you can win tickets for the limited-edition event “AXE PRESENTS MUSIC&SOCCER EVENT” in which JP THE WAVY will perform. For details, please check the special website.
■AXE “Real, Agare.” Campaign Special Site
