The 2025 SS collection “PASTIME PARADISE” from the brand “NEMES” produced by ZEN-LA-ROCK has launched. A pop-up will be held at Hatagaya The Inconvenience Store in Tokyo on Saturday, June 28th and Sunday, June 29th.
NEMES started as a cap brand in 2010 and marks its 15th anniversary this year. In recent years, he has also been a hot topic for his collaborations with Tsuge Yoshiharu’s “Nejishiki,” Asano Tadanobu, and graffiti writer QP, but this season he has returned to his original intentions and has returned to his favorite music, culture, and “clothes he wants to wear this summer.” The collection is said to be a quote from Stevie Wonder’s classic “Pastime Paradise.”
The lineup includes a full-length shirt inspired by a record jacket, a truly “PASTIME PARADISE” T-shirt, a T-shirt from the 90’s Panasonic classic boombox “COBRA TOP” by NONCHELEEE, and a special order by Beanie 554, whom ZEN-LA-ROCK has been wearing it recently. KM, GRADIS NICE, DJ KENTA, very lue, JinzaDOPENESS, and TxBONE have been used for the looks.
[Event Information]
NEMES POP UP
Dates: Saturday, June 28th, Sunday, June 29th, 2025
Time: 13:00-20:00
Venue: Hatagaya, Tokyo The Inconvenience Store
