The music video for the collaborative single “Lucky” by Nulbarich, Sunny, and UMI, released today, Friday, May 24th, has been released.
This is the latest work from the music project “Pokémon Music Collective,” which delivers new music to the world based on the game sounds of the “Pokémon” series. Nulbarich, a band produced by SSW’s JQ, and Sunny, a popular producer who works with many top artists including K-POP and J-POP, have teamed up to produce this work, and they have invited UMI, an American-born Japanese artist who also made a buzz with the single “wherever ur” in which she performed with BTS’s V, as a guest. The background music of the “Pokémon Center,” a facility in the game where you can restore the stamina of Pokémon tired from battles, is cited as an impressive hook.
The music video was jointly produced by MAPPA, the animation studio behind “Jujutsu Kaisen,” “Attack on Titan: The Final Season,” and “Chainsaw Man,” and Contrail, a newly established animation film studio centered around the production staff of “In This Corner of the World.” This is the first time that MAPPA has worked on a “Pokémon”-related work, and it is a heartwarming animation featuring characters based on the three artists, JQ, Sunny, and UMI, as well as Pokémon such as Lucky, who shares the same name as the song, as well as Dragapult and Empoleon.
In addition, a limited edition LP containing 6 tracks in total, which includes this song in addition to the 5 tracks included on the CD album “Pokémon Music Collective” released last year, was released today, Friday, May 24th.
In addition, to commemorate the release of the song “Lucky”, an interactive photo spot where you can watch the music video will be set up at Koen-dori Square in Shibuya PARCO, Tokyo for three days from May 24th (Friday) to 26th (Sunday). A joint campaign with Pokemon Center Shibuya will also be held. For details,“Pokémon” official websiteCheck it out more.
[Comment from JQ (Nulbarich)]
The Pokemon Center is like a home to anyone who plays Pokemon.
Sunny and I created this song because we wanted to put lyrics to the melody that plays at the Pokémon Centers.
Furthermore, various miracles happened one after another, and I was able to have UMI as a guest, which made the end result even better than I had imagined, and I gained another very important song. Please give it a listen.
[Sunny comment]
For me, who has played most of the series since elementary school and has grown up with Pokémon, it was a great honor to be involved in this song with Nulbarich and UMI. I wanted people to think of places to relax like Pokémon Centers, music, and people when they hear this song, so I worked with songwriters Jean Castel and Rose Tan to create it. I hope many people, from children to adults, will listen to it.
[UMI Comment]
“Lucky” is a feel good song that makes me want to go on an adventure! It reminds me that even on a bad day some time with friends or time outside can turn it around 😊. This song is perfect on a walk or in a car with the window down! Would be best if you can listen to the song while you are feeling the wind!. Lastly, I was so happy that “Lucky” can be able to work alongside with JQ and sunny. I appreciate their patience and creativity throughout the process!
(Japanese translation)
“Lucky” is a song that can get you excited and change your mood for the better. Even if you’re having a bad day, I think that being with friends or going outside can change that mood 180 degrees. So I hope you will listen to this song when you’re out for a walk or driving with the windows open, especially while feeling the breeze. Lastly, I was really lucky to have been able to produce this song with JQ and Sunny, and I want to express my gratitude to everyone.
【release information】
Nulbarich and Sunny “Lucky (feat. UMI)”
Release Date: 2024.05.24 (Fri.)
Tracklist:
01. Lucky (feat. UMI)
==
VA 『Pokémon Music Collective』
Release Date: 2024.05.24 (Fri.)
Label: Universal Music
Cat.No.: UIJE-9004
Price: ￥5,280 (Tax included)
Tracklist:
A1. imase / sing
A2. ENHYPEN / One and Only
A3. Michael Kaneko / 1999
B1. Matt Cab & BBY NABE & Charlu / LEVEL UP!
B2. Polkadot Stingray / Ghost Dive
B3. Nulbarich & Sunny / Lucky (feat. UMI)
※Limited edition LP
*Colored vinyl/Single jacket/Folded booklet/Lyrics included
*Includes a special bonus: one postcard with the Pokémon Music Collective logo
℗ © 2024 Universal Music LLC.
℗ 2024 Pokémon, under exclusive license to Universal Music LLC
Published by Universal Music Publishing and Pokémon.
Pokémon image & game sound:
©2024 Pokémon. ©1995-2024 Nintendo/Creatures Inc./GAME FREAK inc.
TM, ®, and character names are trademarks of Nintendo.
