¥ellow Bucks appointed as official ambassador New mineral water brand “nix” announced

The launch of a new natural mineral water brand, nix, by Batsumaru Design LLC has been announced.

Nix is ​​a Latin word meaning “snow,” evoking the image of the snowy landscape of the Northern Alps (Hida Mountains), the source of the water. On the other hand, in English it means “zero,” conveying a message for the launch and opening of a new brand. With the demand for natural mineral water increasing these days for health and as a reserve, the brand aims to be chosen as one of the items that shape one’s identity, just like music and fashion.

In addition, with the theme of “local contribution,” the representative developed “nix” as a tool to enliven Takayama City, Gifu Prefecture, where he is from. The official ambassador is hip-hop artist,¥ellow BucksThe stylish bottle design, which has the Hida Mountains as its motif, is impressive in the image cuts and video.

Pre-orders for the “nix” will begin on Tuesday, June 11th, with deliveries scheduled to begin in late June. For more information,Official siteCheck it out more.

■nix official site