Rapper/beat maker JUBEE has released the music video for his new single “Playground feat. (sic)boy, HIYADAM” released today, April 24th (Wednesday).
(sic)boy and HIYADAM, who are guest performers on the song, also appear in the MV. The video director was YERD, who has also worked on many video works for Yojiro Noda, millennium parade, Nulbarich, Age Factory, and others.
JUBEE’s lyrics depict in straightforward words the “meaning of doing music” that he realized during his live performances. The word “Liberation is the theme” in the lyrics expresses the idea that “we want to provide a playground where our customers can release their true selves by listening to music and attending live performances.” A strong expression of JUBEE’s attitude. Together with (sic)boy and HIYADAM, they deliver a positive message on the exhilarating garage created by producer TSUBAME (ex. TOKYO HEALTH CLUB). By using three locations and effects that sublimate the concept of lyric, this work expresses the “possibility” and “freedom” of the music itself contained in the song.
The music video is a tie-up with adidas Originals x atmos’ new sneaker “PREDATOR MUNDIAL atmos ‘La Albiceleste'”, which JUBEE himself is wearing in the music video. Also, pay attention to the fashionable features such as color hooks.
【release information】
JUBEE “Playground feat. (sic)boy, HIYADAM”
Release Date:2024.04.24 (Wed.)
Tracklist:
1. Playground feat. (sic)boy, HIYADAM
【event information】
JUBEE presents. “CROSSOVER”
Date and time: May 2, 2024 (Thursday, day before public holiday) OPEN 18:00 / START 19:00
Venue: Tokyo, Ebisu LIQUIDROOM
Price: ADV. ¥5,500 / DOOR ¥6,000 / U20 ¥4,500 (separate 1D fee for each)
Cast:
The BONEZ
Age Factory
JUBEE
·ticket
General sale (Pia):~May 1st (Wednesday) 23:59
■JUBEE:X (Twitter) / Instagram