New generation reggae DJZENDAMANThe street brand label ACHIEVE ONE, with who serves as an ambassador, is being launched.
ACHIEVE ONE, whose brand name means “to acquire (one’s objective)/to achieve (one’s objective)/to obtain,” has the slogan “Don’t Make Fear Destroy Your Dreams,” and will develop items that incorporate diverse image sources derived from various music cultures through the sensibilities of a new generation, regardless of nationality, race, or gender.
The lineup of items will be a capsule collection of six styles, including T-shirts featuring a bold star pattern that represents the brand motif and slogan, as well as shorts and mesh caps embroidered with the brand logo.
In addition, a pop-up store will be held at the popular shop “H4LO” in Harajuku, Tokyo, to celebrate the brand’s launch for two days on July 12th (Fri) and 13th (Sat). A reception party will also be held at the store from 6pm on the first day, July 12th (Fri). Brand ambassador ZENDAMAN will also be visiting the store for both days. Anyone is welcome to attend, so be sure to check it out.
【event information】
“ACHIEVE ONE LAUNCH POPUP SHOP”
Date and time: Friday, July 12th to Saturday, July 13th, 2024 12:00-20:00
Venue: H4LO, Harajuku, Tokyo
supported by Pabst Blue Ribbon Japan
*Reception party will be held on Friday, July 12th from 18:00 to 20:00
■ACHIEVE ONE:Instagram
