kegøn releases music video for "Arakawa" produced by DMBZ from his first album "On The Edge"

The music video for the lead track “Arakawa” from kegøn’s first album “On The Edge,” released in February this year, has been released.

The production was led by Tokyo-based multinational production studio DMBZ, and directed by ao and raven, two cutting-edge French creators who have produced a wide range of music videos for artists both in Japan and overseas. Kegøn worked with his colleagues on the original storyline of the music video as well as the art direction of the entire work.

The music video develops a unique story based on the lyrics and melody of the song. Two different worlds, “Alpha World” and “Beta World”, are featured, with two Kegøns from parallel worlds crossing paths. In “Alpha World”, Kegøn is confined in a room surrounded by CRT monitors, and in “Beta World”, he watches another version of himself riding a motorcycle through the monitors, but an incident occurs there.

The message that the MV team and kegøn want to convey through this story is a work that comprehensively captures multiple themes such as frustration, self-expression, how to deal with social issues, and criticism of shallowness and hypocrisy. The inspiration for the work is a respect for several classic cyberpunk works, a love for Japanese narratives and underground culture.

Of course, kegøn’s will to overcome the conflict expressed in the lyrics of “Arakawa” itself is also at the root of the worldview, including the video. It is difficult to grasp the true meaning and the whole picture, but for now, why not enjoy the visual beauty like a short film that goes beyond the framework of an indie artist?

【release information】

kegøn 『On The Edge』
Release Date：2024.02.29 (Thu.)
Label: kegøn
Tracklist:
01. BandAid
02. Genius
03. Arakawa
04. Friendship (feat. Lil Soft Tennis)
05. ICE
06. run
07. waterdragon
08. Your Light
09. bighouse
10. Nostalgia (feat. safmusic, lilbesh ramko, Asstoro, lazydoll)
11.pictures