Tsuyoshi Kusanagi appointed as the new Century 21 CM character! New CMs "I Admire My Senior" and "City Restaurant" now airing

■Kusanagi Tsuyoshi becomes “an employee of Century 21 Group who loves his hometown!”

Century 21’s new commercials, “I admire my senior” and “The town’s restaurant,” featuring Tsuyoshi Kusanagi (the official spelling of “Nagi” is “Yumi” with “Mae” and “Katana”) as the new commercial character, will be released nationwide from July 2nd. In addition, the commercial video and the making-of video will be released on the special website.

The new commercials, “Admired Senior” and “Local Restaurant,” have the theme “Selling a house. There are people who give their all to do that.”

Kusanagi, who plays a “Century 21 Group employee who loves his hometown,” expresses the image of sincere employees overflowing at the workplace by saying, “Because I love my hometown, I want to make everyone happy, whether they’re leaving this town or coming here for the first time.” Through a story about a junior employee who looks up to Kusanagi’s reliable back, the show conveys the appeal of Century 21, such as its strength in being close to the local community and the peace of mind of a major company.

On the day of filming, Kusanagi entered the set with a bright smile and said, “I look forward to working with you!” When checking the script with the director, he checked his acting himself with a serious look on his face, but filming began with such a surprisingly natural atmosphere that it seemed as if he could act just as he normally does.

Kusanagi’s ad-libs, which were not in the script, such as recommending a yakitori restaurant in the shopping district and talking to an extra about how “eel is good this month,” made the staff around him smile, and the filming proceeded in a relaxed atmosphere throughout.

In addition, in the scene where he carries the mikoshi, he is seen shouting “Wasshoi!” with great energy and all his might, making for an impressive performance, conveying Kusanagi’s natural, honest personality.