TWICE×LUX collaboration special movie released! Uses original tie-up song "Inside of me"

■The tie-up song is “Inside of me,” a song in which TWICE sings about wanting people to take a courageous step forward.

To commemorate the third year collaboration between TWICE and LUX, “LUX×TWICE ~#BeHairself For hair that shines like you~”, a special video was released on July 2nd.

The special movie uses the original tie-up song “Inside of me” with Lux, which is also included in TWICE’s new album “DIVE” to be released on July 17th, with the theme of “shine.” The third year of the collaboration has been further enhanced.

LUX is working to present the diversity of beauty, aiming to create a society filled with “BRAVE” people, based on its brand vision “LUX BRAVE VISION 2030” launched in September 2021. In the 2024 LUX x TWICE special movie, TWICE members, who can be said to embody the new 2024 brand slogan “#BeHairself To hair that shines like me”, talk about their journey of facing “TWICE-ness” to the music of “Inside of me”, and the nine members’ shiny hair flutters in the wind, creating a chic atmosphere that seems to have strength hidden within beauty.

The original song “Inside of Me” has the theme of “shine” and is filled with the desire for women to gain confidence and take a courageous step forward. Keep an eye out for the TWICE members with their hair flowing in the wind.

The song “Inside of Me” used in this special video has lyrics that sing of the “radiance” that combines strength and beauty, as well as the strength of the TWICE members themselves, who shine by accepting themselves as they are and continuing to search for themselves without being afraid of change. The lyrics will encourage listeners and support them in taking a step towards shining with confidence.

Furthermore, the phrase “Let’s light up my heart Right now” from this song was used in an outdoor advertisement that was posted on June 17th at an undisclosed date and location. The outdoor advertisement caused a big reaction, with fans and others discussing the matter on social media.