Sho Sakurai becomes a researcher at the Pollen Research Institute. "I want to do something about pollen in Japan..."

■From January 24th, the new TV commercial “Pollen Research Institute” edition and making-of movie will be released on the “Claritin (R) EX” brand site!

The new TV commercial “Pollen Research Institute” version (30 seconds and 15 seconds) for the allergic rhinitis medicine “Claritin (R) EX” starring Sho Sakurai will begin airing nationwide from January 25th.

In the new TVCM “Pollen Research Institute” version, Sakurai appears as a researcher at the Pollen Research Institute who continues to research every day with the desire to “do something about pollen in Japan.” In response to a report from a colleague who said, “Pollen is going to be tough again this year,” Sakurai said, “This is the perfect time!” and held up “Claritin(R)EX”, and the masks people were wearing and the pollen were blown away. The story is about what happens.

In addition, prior to the airing of the new TV commercial, the new TV commercial “Pollen Research Institute” edition and a making-of movie containing filming footage will be released on the “Claritin (R) EX” brand site from January 24th. Let’s check it out.

■Photography episode
◇Sho Sakurai cheerfully greets “Clary-san”! “thank you!”
The new TV commercial was shot in a fictitious facility called the Pollen Research Institute, and the set was filled with props such as microscopes, flasks, and plants of all sizes. After receiving an explanation of the direction from the director and completing the camera test on set, Sakurai suddenly noticed something. When I turned around, I saw the character “Clary-san” wearing a bright blue suit. “I was surprised…” to see “Clari-san” whose head was a giant package of “Claritin(R)EX” standing there blending in with the props on the set… (on the monitor image) Sakurai was surprised, saying, “I thought you were working on me…”, but when Kurari-san bowed and said, “Thank you very much,” she cheerfully replied, “Thank you very much!” and the filming started.

◇To the excited staff, Sakurai said, “It feels amazing…”
As filming progresses smoothly, Sakurai’s acting is often praised by the director and other staff members. When a performance involves lines such as “That’s the time!” and “Boom!”, the director and staff who are checking the performance on the monitor sometimes cheer with “Good~!” and “Wow!”. Although there is a little distance from Sakurai who is acting in front of the camera, his excited voice can sometimes be heard leaking to Sakurai. Sakurai said with a wry smile, “It’s a great feeling…I wanted them to mix it up…”

◇What Sho Sakurai wants to research this winter
Is there anything else you would like to research (besides pollen)? Sakurai asked. “Just a few days ago, I made Ishikari nabe with a friend. When I looked it up, I found a lot of information, including adding sake lees and adding milt. At first, I started with a normal Ishikari nabe, then added sake lees, and then added milt. , and sometimes butter.It was really delicious.It was great.Now that I know the depth of hotpot, I want to research it this winter.

◇”When I see Claritin, it’s Sakurai. When I see Sakurai, it’s Claritin.”
The release date of “Claritin (R) EX” is January 25th (2017), the airing date of the new TV commercial “Pollen Research Institute” is January 25th, and Sakurai’s birthday. Regarding the fact that it is January 25th “First of all, I’m grateful. When I see Claritin, I see Sakurai. When I see Sakurai, I see Claritin. I want to have a relationship like this. It’s rare to have such a close relationship, so I’m really happy,” she said with a smile.