INI collaborates with &be, for which it is a brand ambassador, for the first time! Limited release of items supervised by its members

■ “I hope everyone will keep it close to them and use it in a variety of situations!” (INI)

INI will release its first collaboration items with &be, produced by hair and makeup artist Yusuke Kawakita, for whom INI serves as brand ambassador, in limited quantities from July 12th.

The first collaboration item between &be and INI, who will serve as a brand ambassador from April 2023, is the release of three limited-edition colors of the “&be Sheer Lip.” After multiple meetings with INI members, the rich lineup was completed, including “Fallin’ 4 you.”, a euphoric orange pink perfect for daily use, “#my TAG,” a sheer black that reacts to the pH of your lips to dye them a faint pink, and “KILLING PART (exclusive to LAPONE STORE),” a deep red that creates a sophisticated look with just one application.

The packaging also features the INI logo, and the colors and names are inspired by INI’s music and lyrics, making this a special item.

■INI Comments
“Fallin’ 4 you.” is a cute color that blends well with the skin, just as the name suggests. It even brightens up your facial expression, so I hope you’ll use it as your all-purpose first-string lip color. “#my TAG” is a color that reacts to the pH value of your lips, and it conveys the idea that you should cherish yourself just the way you are. “KILLING PART” is an addictive deep red that I recommend for those crucial moments. It’s a color that I’ve talked about using during live performances. I hope you’ll keep it close to you and use it in a variety of situations!

(C)LAPONE Entertainment

Brand site
https://andbe-official.com

INI OFFICIAL SITE
https://ini-official.com/