ENHYPEN transforms into seven different romantic boyfriends! New song "XO (Only If You Say Yes)" music video released

■Pre-orders for the second studio album “ROMANCE : UNTOLD” have exceeded 2.2 million copies!

ENHYPEN will release their second studio album, “ROMANCE: UNTOLD,” on July 12th at 13:00. At the same time, the music video for the title song “XO (Only If You Say Yes)” was released.

“XO (Only If You Say Yes)” is a romantic pop number that conveys the heart of a boy who would do anything for his special someone if they would allow it.

In the music video, ENHYPEN transform into seven different romantic boyfriends, each with their own personality. The story follows seven boys preparing to confess their feelings to “you” who is gradually losing his memory, in a place that holds his happiest memories.

ENHYPEN expresses the dreamy yet romantic atmosphere of a summer evening with their eye-catching visuals and various expressions. Sunghoon rejoices after winning rock-paper-scissors, Jay smiles in a flower shop, and Sunoo makes a refreshing laugh. These are sweet charms that have never been seen in ENHYPEN’s previous songs.

The performances that appear in between also heighten the immersiveness of the video. The performances, which focus on romance, allow viewers to feel the members’ cool, cute, sexy, and other images.

■ All members participated in writing, composing and producing the new album “ROMANCE : UNTOLD”
Their second studio album, “ROMANCE : UNTOLD,” tells the story of a boy who shares love with “you” who belongs to the opposite world. It is their first full album in about two years and nine months. All members participated in writing the lyrics, composing, and producing the album, and the album has been praised as one step closer to becoming an “all-round artist.”

The lyrics for HEESEUNG’s first self-composed song, “Highway 1009,” were written by all the members together. In this song, which is also ENHYPEN’s first fan song, the members convey their deep love for ENGENE (fandom name).

JUNGWON composed the topline of the track “Hundred Broken Hearts,” which combines an old-school R&B track with ENHYPEN’s youthful sensibility to create a unique atmosphere.

■”Upscale” in collaboration with JVKE, Cirkut, Nicola Formichetti, and others
The album was produced with the participation of many famous people from various fields, enhancing its perfection. The title track “XO (Only If You Say Yes)” and the track “Brought The Heat Back” were produced by JVKE and Cirkut, two talented producers who have produced many global hits.

Nicola Formichetti, a creative director famous for being Lady Gaga’s stylist, was involved in styling the album concept photos and music video, bringing out the romantic atmosphere of the members with his sensual sense.

The concept cinema, which was produced in the form of a short film, was directed by Chungmuro Planet’s director Lee Choong-hyung, who added his own unique atmosphere to the keyword “romance,” which is the core message of the album.

■ Album pre-orders exceed 2.2 million copies
ENHYPEN has been building a concept of overwhelming quality by blending their emotions into the narrative of their albums. After facing a multifaceted world of confusion and confusion after crossing the border, they have continued to grow through four series of albums in which they search for their own answers, declare to their generation, and become aware of “you” as a community of destiny connected by blood.

ENHYPEN achieved their first million-seller with their first studio album “DIMENSION: DILEMMA” in the first year of their debut. Since then, they have steadily risen in popularity, and their fifth mini album “ORANGE BLOOD” has surpassed 2 million copies in cumulative sales.

And, pre-orders for their second studio album “ROMANCE : UNTOLD” exceeded 2.2 million copies on July 11th, setting a new record for the number of pre-orders for an ENHYPEN album to date. ENHYPEN is expected to reach even greater heights in their career.

(P)&(C) BELIFT LAB Inc.