Da-iCE "Story" MV released! SNS icons and thumbnails thaw, revealing the full frozen state

■The reason each icon became thawed was because of a fire magic cast by Natsu Dragneel, the protagonist of “FAIRY TAIL”!

The music video for Da-iCE’s new song “Story” was released at 7:07 pm on July 21st.

The music video for this work is reminiscent of a rock musician’s music video, with band members participating. The dance parts were also shot using a drone, making the footage more dynamic.

“Story” is the opening theme song for the TV anime “FAIRY TAIL 100 Year Quest”, and was written and composed by member Hayate Wada. It is a fast-paced rock number with the theme of “true bonds”. Since its serialization began in 2006, “FAIRY TAIL” has fascinated people in various forms, including not only the original manga but also TV anime, theatrical anime, stage plays, games, and goods, and is a royal battle fantasy that continues to be loved all over the world. Since the final episode of the anime aired in 2019, the legitimate sequel to “FAIRY TAIL”, “FAIRY TAIL 100 Year Quest”, will be made into a TV anime for the first time in five years.

At 7:07pm on July 15th, the official Da-iCE X, Instagram, YouTube, Facebook and LINE icons suddenly froze up, and at the same time, the “Story” MV, Official Dance Practice and MV-Behind The Scenes were all simultaneously premiered on YouTube, with each thumbnail also froze up.

This is a device that is in keeping with the worldview of the song tie-up “FAIRY TAIL” by Da-iCE, and it was said that the official Da-iCE SNS was cast with a freezing spell by Gray Fullbuster, a character in the story and the rival of the main character, the ice mage. Also, the frozen icons were thawed one by one as the days passed, and it was set that they were thawed by the fire magic of the main character Natsu Dragneel.

Another twist is that the YouTube premiere time for each video is set to “7:07,” and the number 7 is set as a keyword, based on anime elements such as the Seven Flame Dragons from “FAIRY TAIL” / July 7, X777, and the name of the main character Natsu being replaced with a number (two 7s). Elements of “FAIRY TAIL” are incorporated at key points, creating a twist that draws in fans of the original work.

This incident has caused a lot of speculation and surprise on social media, with people including Da-iCE fans and fans of the original work who are familiar with “FAIRY TAIL” making comments such as, “It’s like he’s gradually thawing, reminiscent of Natsu’s flames!”, “It’s the theme song for ‘FAIRY TAIL’ so maybe it has something to do with ice and fire”, and “This is meant to represent the destruction with the fire dragon’s iron fist!!” and it has become a hot topic.

Da-iCE is set to release a new album, “MUSi-aM” (pronounced: Museum), on October 2nd, and is currently on a tour to commemorate the 10th anniversary of their major debut.