BLACKPINK's LISA becomes Louis Vuitton ambassador

■ “LISA’s indomitable spirit and charisma have a persuasive power that cannot help but move people’s hearts.” (Louis Vuitton’s Nicolas Ghesquière)

BLACKPINK’s LISA has been appointed as an ambassador for Louis Vuitton.

LISA is a trend-setter who takes on anything boldly in a wide range of genres. At the Louis Vuitton Fall/Winter 2024 women’s fashion show recently held in Paris, she drew attention with an outfit that expressed the powerful vision of Nicolas Ghesquière, artistic director of the women’s collection, which is characterized by individuality and empowerment.

Since debuting in 2016, Thai-born LISA (real name Lalisa Monabal) has made a name for herself as a member of the Korean girl group BLACKPINK, and has since helped redefine today’s global music culture. BLACKPINK’s meteoric rise to stardom has resonated with millions through numerous accolades and chart-topping hits, helping to spark the K-Pop boom around the world. She has also recently branched out as a solo artist, showcasing her multifaceted talent as a performer and her dedication to her craft.

News of this new ambassador comes at an exciting time for LISA, having just released her new single “Rockstar”, which has been a massive chart-topper since its release, debuting at #1 on the Billboard Global International Charts, #1 on YouTube’s Global Weekly Chart, #4 on the Billboard Global 200 and #8 on Spotify’s Global Daily Chart, making the track and official video a massive success.

“Rockstar” is LISA’s first single released under her new partnership with RCA Records and her management company LLOUD Co., which she launched in 2024. LLOUD Co. is part of her platform to express her overall vision to break new ground in music and entertainment.

Outside of music, she has been cast in the third season of the hit HBO original series “White Lotus,” which marks her big screen debut and is currently being filmed in her native Thailand.

LISA’s influence is not limited to the entertainment industry; she was awarded the prestigious Wattanakunathorn Award (Cultural Ambassador Leader Award) by the Thailand Cultural Centre for her contributions to actively promoting Thai culture around the world.

Her ambitious and bold achievements are aligned with Louis Vuitton’s core values: a commitment to craftsmanship and passion for creativity.

“It’s incredibly exciting to have LISA as an ambassador for the House. Her indomitable spirit and charisma are compelling. She’s so bold and creative in both music and fashion, it’s an honour to embark on this collaborative journey with her,” said Nicolas Ghesquière.