yama×monogatary.com×custom-made wedding ring studio ith launch collaboration project

■ “I want everyone to create freely based on their own feelings, without being confined to a certain type of story that is associated with ith’s brand movie.” (yama)

Yama has decided to create a new song based on the grand prize winning entry in the Monocon 2024 contest hosted by monogatary.com.

This time, yama is participating in the “ith×yama Award ~One Story. One Ring.~” project, a collaboration with the custom-made wedding ring workshop ith.

We are looking for stories based on the theme of a brand movie that incorporates the brand concept of ith, “One Story. One Ring.” In this age of diversity where marriage and love are all different, we ask what people think about the “ring.”

Yama will then create a new song from the selected grand prize winning work, creating a new type of song that combines novels and music.

For more details about Monocon 2024, please visit the special website.

■yama Comment
I am delighted to be working with ith on this occasion.
This is a personal story that happened before I heard from ith, but I remember having a memento from my late grandfather made into a ring last year, and feeling his face and memories through the ring. I think each and every customer who visits ith has their own thoughts and story. Some couples are finally united, some miss their deceased like me, and some are determined to live together despite facing obstacles. I think everyone has their own story.
One of the things I want to express through my music is the idea that no two people are the same, and that each person is unique. I would like you to create freely based on your own feelings, without being confined to a certain type of story that is reminiscent of ith’s brand video. I look forward to receiving submissions from all of the artists at monogatary.com.
■Comment from Ayui Takahashi, CEO of ith
ith values the meaning and story that goes into each and every ring.
Not only is the design visible, but each person’s thoughts and feelings are different, such as memorable scenery, motifs that are related to them, and the kind of family they want to build after getting married. We have carefully taken those feelings into account and created our products.
To those who apply for this project, how will they interpret the ith brand movie and turn it into a novel, and how will it become yama’s music? I look forward to seeing these thoughts come together and produce a wonderful work.