BE:FIRST releases live video of “Grow Up” from their first Tokyo Dome concert

■The main part of BE:FIRST’s first Tokyo Dome live concert is now available on Prime Video!

A live video of “Grow Up,” the campaign song for Unilever Japan’s 60th anniversary “#GROW_UP_YOURSELF,” from BE:FIRST’s first concert at Tokyo Dome has been released.

“Grow Up” was co-written by SKY-HI and the creative team INIMI’s Sunny, MONJOE, and LOAR. Set to a danceable UK Garage beat, the song expresses the attitude of continuing to change in order to stay the same in this ever-changing era, achieving growth and striving for greater heights.

The song is also being used in Unilever Japan’s 60th anniversary campaign “#GROW_UP_YOURSELF,” and will be included on BE:FIRST’s first original album in two years, “2:BE,” to be released on August 28th.

The live footage released this time is from his first Tokyo Dome performance held in March as an additional performance of the national arena tour “BE:FIRST ARENA TOUR 2023-2024 “Mainstream”,” which visited 22 performances in 9 cities from November 2023 to February 2024. The main part of the live performance is currently being streamed on Prime Video.

The lead track “Blissful” from the album “2:BE” will be released in advance on August 12th.

release information

2024.08.12 ON SALE
DIGITAL SINGLE“Blissful”

2024.08.28 ON SALE
ALBUM“2:BE”

Unilever Japan 60th Anniversary “#GROW_UP_YOURSELF” Campaign Site
https://unilever-members.com/unilever/lp/growup2024

BE:FIRST OFFICIAL SITE
https://befirst.tokyo/