New commercial for Kose’s sensitive skin care campaign featuring Meguro Ren (Snow Man) begins airing

■ “There were a lot of close-up shots of my face, so it was a bit embarrassing.” (Meguro Ren)

The new CM for Kose’s sensitive skin care campaign, “Kose’s Sensitive Skin Care” (15 seconds), starring Meguro Ren (Snow Man), will begin airing nationwide on the 8th. There will also be a campaign where you can win goods with Meguro’s visual on them.

In the new commercial, Meguro, who enjoys skin care, suggests “new beauty for sensitive skin” with a gentle smile. In addition to the new commercial, a vertical web video “Tell me! Sensitive Skin Care” will be released in which Meguro answers the worries and questions of the mail he received and teaches about sensitive skin care.

■ Commercial Story
Meguro has recently started to enjoy Kose’s sensitive skin care. He goes to the sink, picks up “Sekkisei Clear Wellness Mild Peel Care Serum” and applies it to his face without rubbing, leaving it smooth. Next, with a look of satisfaction on his face, he uses “Carte HD High Moisturizing Face & Body Spray” for moisturizing care. He also applies “CeramiAid Medicated Skin Milk”, which moisturizes with just one application, to his neck, not forgetting to take care of his whole body.

Meguro opens the curtains and looks out the window. With Kose’s sensitive skin care, “new beauty for sensitive skin.” At the end, Meguro smiles at the camera.

■ Campaign Overview
By using the receipt for the purchase of the target products, 1,200 people will be entered into the prize draw, including an LED mirror with an image of Ren Meguro, an original product by Kose. For more details, please visit the campaign website.

■Meguro Ren Interview
Q. How do you feel after finishing filming the commercial?
I had a lot of fun shooting. There were a lot of close-ups of my face, so it was a little embarrassing. I guess I’m still not used to having the camera pointed at me. (Because there were a lot of close-ups of my face) I was able to show a lot of subtle nuances in my facial expressions, so in that sense it was a lot of fun.

Q: How is your skin care routine these days?
I have always had sensitive skin, and since I started appearing in commercials, I’ve been able to learn more about Kose’s sensitive skin care, and I’ve wondered if this is what suits my skin, and that’s how I’ve arrived at this point (laughs). Thankfully, I have the opportunity to experience many different things every day at work, and as the days pass by, my skin’s balance is inevitably thrown off… I think there are many factors, such as the way I eat, but at times like that, Kose’s sensitive skin care items give me a sense of security and make me want to rely on them. That’s how I do my daily skin care. Not only when I go to work, but also when I go to meet friends privately, if my skin is in good condition when I leave the front door, I feel completely different, or I can leave the house with a bright feeling, so I think the condition of my skin is very important. (Kose’s sensitive skin care items) help me.

Q. In what situations do you use Sekkisei Clear Wellness Mild Peel Care Serum?
I use Sekkisei serum after a bath. You don’t have to rub it in hard, just apply it quickly and it leaves your skin smooth, so I use it after a bath.

Q. In what situations do you use “Carte HD Highly Moisturizing Face & Body Spray”?
The new Karute HD lotion comes in a spray type, so I keep it in my bag when I’m busy during the day at work, and when I’m feeling dry, I can quickly take it out and give it a spray, which makes my skin feel much more moisturized, so I often use it when I’m not so busy during the day.

Q. In what situations do you use CeramiAid Medicated Skin Milk?
CeramiAid is also moisturizing, and is gentle enough that even babies can use it, so I often use it at times like this after a bath, not just on my face, but also on my neck, arms, and entire body.

Campaign site
https://maison.kose.co.jp/site/p/binkanhada_campaign.aspx

Kose sensitive skin care official brand site
https://maison.kose.co.jp/site/p/binkanhada_campaign.aspx

Snow Man OFFICIAL SITE
https://mentrecording.jp/snowman/