BE:FIRST releases music video for NTT Docomo’s “ahamo” commercial song “Blissful” in New York



■ The locations for the shoot were decided based on ideas from BE:FIRST members, such as a basketball court, a record shop, a deli, and an amusement park.

BE:FIRST has released the music video for “Blissful,” the lead track from their second album, “2:BE” (released August 28th).

“Blissful” is a song that sings about how hard, rough and tough the road has been, and how it is therefore valuable to spend this moment with friends who have shared the good times and the bad, and to celebrate their successes together. It is truly a song that represents BE:FIRST’s “attainment.”

The music video was shot overseas for the first time for BE:FIRST, and is set in New York. With New York street culture as the backdrop, each member shows off their hobbies and skills, and confirms their friendship with each other. The video is packed with scenes that look ahead to the future of BE:FIRST.

The locations for the shoot, which included a basketball court, a record shop, a deli, and an amusement park, were chosen based on ideas from the members of BE:FIRST. Now that they are at a turning point that connects the past, present, and future, the music video shows the members as they are.

“Blissful” is used as the CM song for NTT Docomo’s “ahamo.” Ahamo’s new TV CM “Let’s move forward even if we’re scared” has been airing nationwide since August 12th.

A new video for “Blissful” will premiere on August 14th at 7pm. To commemorate the early release of “Blissful”, various music distribution services are running campaigns.


Release Information

2024.08.12 ON SALE
DIGITAL SINGLE“Blissful”

2024.08.28 ON SALE
ALBUM“2:BE”


Album “2:BE” special site
https://befirst-sp.com/2BE/

ahamo×BE:FIRST special website
https://www.docomo.ne.jp/special_contents/ahamo_befirst/

Click here for details on the “Blissful” streaming campaign
https://befirst.tokyo/news/blissful_streamingcp/

Click here for details on the “Blissful” download campaign
https://befirst.tokyo/news/blissful_downloadcp/

BE:FIRST OFFICIAL SITE
https://befirst.tokyo/



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