INI appointed as “Schick FIRST TOKYO” beauty ambassador! “Let’s all become beautiful and cool!” First video of inauguration comment released

■ “I want to do my best to be No. 1 so that I can convey to everyone the joy of having better skin and appearance and becoming a new, beautiful version of yourself…” (INI)

INI has been appointed as the beauty ambassador for the new brand “Schick FIRST TOKYO.”

“Schick FIRST TOKYO” is a beauty grooming brand for Generation Z that was launched on August 28th with the concept of “Gentleness for your first shaving, from fine hair to beard.”

It was developed for Gen Z with the hope that they will discover a new version of themselves through a simple, easy-to-use, safe shaving experience for each individual.

We were convinced that the 11 members’ shining personalities and lifestyles would express the passion we have for “Schick FIRST TOKYO,” which led us to appoint them as beauty ambassadors.

In conjunction with this appointment, “Schick FIRST TOKYO” will be promoting beauty grooming to Generation Z through TV commercials, web videos, and in-store displays. In addition, a campaign will be held from September 11th in which purchasers of the product will receive exclusive INI videos and original novelty items.

■About the beauty ambassador inauguration comment video
In the video released this time, the 11 members share their thoughts about their joy and enthusiasm at being appointed beauty ambassadors, as well as when they first became conscious of beauty, what they keep in mind even when they are busy, what gets them excited when choosing beauty tools, and messages for Generation Z who are trying skin care for the first time.

■INI Comments
We at INI have been appointed as beauty ambassadors for “Schick FIRST TOKYO”.
As more and more men become beauty conscious, I am very pleased to have the opportunity to promote “beauty” together with Schick Japan.
I want to share with everyone the joy of improving your skin and appearance and becoming a beautiful new you.
Together with INI and Schick Japan, which has the No. 1 market share in Japan (※1), we would like to work hard to become No. 1.
We will be appearing in TV commercials and web videos that will be released, so please be sure to check them out.
Also, please check out the many INI displays in stores and other places.

*1: No. 1 in domestic wet shaving sales share for 28 consecutive years: Intage SRI + razor market (holders, disposables, replacement blades) cumulative sales amount by manufacturer each year from November 1995 to October 2023

Product information is as follows:

Product name: ChicFirst Shaving Holder (5 colors available), ChicFirst Facial Shaving Gel (110g)
Price: Open price (recommended retail price)
Release date: August 28, 2024