Don Quijote’s new commercial, featuring Bruno Mars, a global star who has won 14 Grammy Awards and been nominated 30 times, began airing on August 20th.
■The catchphrase is “Donki Ikuyo”
Bruno Mars, who released his new song “Die With A Smile” as Lady Gaga & Bruno Mars, is attracting attention. The new commercial he appears in was filmed at MEGA Don Quijote Shibuya Main Store.
The commercial shows Bruno Mars and four dancers visiting the store as customers, dancing to fun, upbeat music in various places around the store and purchasing products from Don Quijote’s private brand (people brand) “Jounetsu Price.”
The catchphrase is “Donkey Comes.” The distinctive catchphrase appears repeatedly along with the rhythmic music, enhancing the “exciting and thrilling feeling,” making the video one that makes you want to dance along with it.
■Bruno Mars himself produced the video and wrote the jingle
For this commercial, Bruno Mars himself produced the video and wrote an original jingle, and his attention to detail in creating the commercial’s world view makes it look like a music video.
Bruno Mars, who is a fan of Don Quijote, participated in the shoot with great enthusiasm, visiting the store himself to carefully select the decorations and shooting locations. The interior of the store was decorated in the image of a Japanese festival, creating a colorful space divided into areas with colors such as red, green, and yellow.
The official character, Donpen, also appears, and the synchronized dance scene featuring Bruno Mars and Donpen is a must-see.
In addition, to coincide with the new commercial, limited Bruno Mars collaboration goods have been produced. Hoodies, T-shirts, caps, and tote bags featuring Bruno Mars-style Donpen will be on sale in limited quantities at Don Quijote stores nationwide (excluding some stores) from late September, so be sure to check them out.
■ Cool comments from the man himself on the commercial shoot
“This is a video of me buying some sweets at my favorite store in Japan. I was lucky enough to have the camera rolling!”
by Bruno Mars
■CM Information
Broadcast date: August 20th (Tuesday) to September 1st (Sunday), 2024
Broadcast areas: Kanto area, Kansai area, Tokai area, Hokkaido, Fukuoka Prefecture, Miyagi Prefecture, Shizuoka Prefecture
Broadcast format: 15 seconds, 30 seconds
Cast: Bruno Mars
Planning and production: HIP
Photo by ENDSOUT
Stylist: Creative GUILD
Directed by: Daniel Ramos & Bruno Mars
“Donki Ikuyo” special website
https://www.donki.com/campaign/bm/
■Photo: New Don Quijote commercial featuring Bruno Mars
■ Follow-up and post campaigns linked to commercials will also be conducted
This cool new commercial combines the excitement and thrill of shopping with Bruno Mars’ unique worldview.
In addition, as a campaign linked to the commercial, a follow and post campaign will be held where you can win a free exchange coupon for the “Jounetsu Price” products featured in the commercial.
If you follow Don Quijote’s official account (@donki_donki) on X during the campaign period and participate in the campaign, 10,000 people will be entered into a lottery to win a free exchange coupon for the “Jounetsu Price” products featured in the shopping scene in the commercial.
Target period: Tuesday, August 20, 2024 to Wednesday, September 4, 2024
How to participate: Follow the official Don Quijote account (@donki_donki) on X during the campaign period, click on the URL in the campaign post, and post the post screen that appears as is.
■Bruno Mars x Hello Kitty special collaboration part 2
Following the great success of the first collaboration released in January this year, the second lineup is already on sale.
This special BRUNO MARS x HELLO KITTY collaboration goods will be sold for a limited time and in limited quantities at the POP UP STORE opening at RAYARD MIYASHITA PARK from August 29th, and will also be available for online order.
The atmosphere is different from the previous collaboration, and the various goods with cute illustrations of the two of them incorporating designs reminiscent of Don Quijote’s colors and fonts are a must-see. Keep an eye out for the POP UP STORE, which will be returning with more power than ever.
BRUNO MARS x HELLO KITTY collaboration goods online sales (order sales only)
Sales period: Thursday, August 29, 2024, 11:00 to Monday, September 23, 2024, 23:59
*KONPEITO CANDY and COOKIE products are also available online in limited quantities.
*For other products, orders may also end before the above period without notice depending on the order status.
PRINT ROCK
https://printrockmerch.com/
