Stray Kids appear in Tommy Hilfiger campaign

■ “We’re excited for our fans to see us on top of the world in this iconic New York campaign.” (Stray Kids)

Tommy Hilfiger, the American global lifestyle brand, has announced the Tommy Hilfiger 2024 Fall Collection, a New York-inspired collection that will take Stray Kids to new heights.

Set against the backdrop of the New York skyline, the campaign features K-pop superstars in a modern take on preppy style, redefining what it means to dream big.

Featuring the eight members of Stray Kids, who embody the dynamic confidence that connects the brand to its roots, the campaign celebrates the notion that “no place feels like home quite like New York.”

The campaign encapsulates the energy, confidence and ambition that is at the heart of the Tommy Hilfiger story.

Stray Kids has previously appeared in the brand’s campaigns twice, in Fall 2023 and Spring 2024, and has established a relationship with the brand as part of the Tommy family.

In this campaign, she shows off her signature style on a rooftop in New York, creating a visual that is perfect for autumn in New York.

The Fall 2024 collection will be available throughout the season on tommy.com and in Tommy Hilfiger stores worldwide.

■Comment from Stray Kids
“Tommy Hilfiger is an American style icon. Every time we visit him, his timeless preppy style makes us feel like we’re back home and inspires us to believe anything is possible. We can’t wait for our fans to see us on top of the world in this iconic New York campaign.”

■Tommy Hilfiger Comment
“The New York skyline is the ultimate backdrop for pop culture iconography, and for my third collaboration with Stray Kids this fall, I took them to greater heights. Photographing them high up in the city that’s inspired me since the brand’s beginning was the ideal way to highlight their unique style, which perfectly embodies the vibrant energy of New York.”

Stray Kids JAPAN OFFICIAL SITE
https://www.straykidsjapan.com