Nogizaka46 5th Generation members appear in new web commercial for KOSE's "Make Keep" series

■Special movies will be released one after another, such as the “MAKE KEEP MIST Challenge” in which Nogizaka46 5th generation members take on an “unreasonable” mission!

The new web commercials for KOSE’s “Make Keep” series, featuring 5th generation members of Nogizaka46, – “11 People Edition,” “Bus Edition,” “Pool Edition,” and “Dance Edition” – were released on the brand site and YouTube on August 23rd.

In this web commercial, with the key message being “Sweat, Tears and Makeup Keep Mist!”, 11 members of Nogizaka46’s 5th generation show off refreshing smiles that defy sweat and tears along with items from the “Makeup Keep” series, expressing how beauty lasts forever.

In one scene, the members secretly shed tears on the commuter bus, and Inoue Kazu tries his hand at shedding tears himself. There are also other scenes of the members innocently enjoying the summer while soaking in the pool, and of them sweating as they practice dance with serious expressions on their faces. Don’t give in to the sweat and tears, but keep an eye on the members as they work hard and struggle, remaining positive and shining brightly as idols.

The web commercial, which features all 11 5th generation members for the first time, will feature their new song “Cheat Day,” with Inoue in the center. The song is full of summery freshness and dynamism, and brightens up the expressions of the girls, who are always moving forward as idols and remain beautiful in any situation, such as dance scenes, photo shoots, and live performances, where makeup is likely to come off.

Additionally, the making-of video (released at 10am on September 2nd) that captures the behind-the-scenes of the shoot shows them taking photos in unique poses in between takes, as well as splashing water on each other and playing around during a pool shoot.

In addition, special videos will be released one after another. You can enjoy the “MAKE KEEP MIST Challenge,” in which each member tries to act out “unreasonable” missions such as lines, dancing, and singing in the cutest way possible, and the “Makeup Keep Series from the Dressing Room!”, in which the members explain how to use the “Makeup Keep” series in an easy-to-understand way.

*The “MAKE KEEP MIST Challenge” will be released sequentially from 12:00 on August 26th, and the “Makeup Keep From the Dressing Room Series!” will be released sequentially from 10:00 on September 2nd.

[Filming episode]
■ They arrived on set in refreshing white outfits! Keep an eye on the members as they tackle the shoot in a friendly atmosphere
The members arrived on set in refreshing white summer outfits and started filming with a lively greeting of “Thank you for your support!” On the room set, they tried out the “Makeup Keep Mist” and seemed relaxed as they got into the action.

In the scene where all the members were filming, they responded to the staff’s instructions while having fun playing around, giving a glimpse of their usual friendship. During the video check, the members naturally let out comments like, “Wow, that’s really good!”

During breaks in filming, the cute Inoue was seen holding as many cosmetics as she could find on the dressing table on set, and sporting a wide smile. The filming proceeded in a friendly atmosphere from start to finish.

■They splash water on each other and have a blast! Check out their innocent expressions as they enjoy summer at the pool!
The members performed the dance scenes in casual outfits, and in between takes they gave the camera special shots with unique poses that highlighted their individual personalities.

For the pool shoot, they changed into white T-shirts, and their clear, translucent appearance drew a storm of “How cute!” comments from the set. Ogawa Aya held a hose and sprayed water into the air with all her might, a big smile on her face. Tomiri Nao pretended to play the guitar with a brush, and the set was filled with excitement.

Furthermore, the members splashed water on each other, innocently frolicking, and enjoying the summer to the fullest. When the shoot ended, applause broke out on set, and the members responded with lively voices, “Thank you!”

The shoot of the web commercial, which marked the first time all 11 members appeared together, was a fresh, friendly and fun experience.