New TV commercial for "LINE PokoPoko" starring Takanori Iwata begins airing

■ “I like smartphone games and I play PokoPoko, so I was really happy when I was asked to appear in this commercial.” (Iwata Takanori)

The new TV commercial for the 3-match puzzle game “LINE PokoPoko”, for which Iwata Takanori (EXILE / Sandaime J SOUL BROTHERS) serves as the image character, “Pokomade Yarukka!”, began airing nationwide (excluding some regions) on August 30th.

“LINE PokoPoko” is a match-three puzzle game featuring the popular character “Pokota” from “LINE Pokopang.” Since its launch on September 3, 2014, the game has been well-received for its worldview featuring adorable characters and the simplicity and exhilaration of simply matching three or more blocks of the same character to remove them, and has been downloaded over 25 million times worldwide (as of January 2024).

In the commercial that has just started airing, Iwata, dressed in a chic navy blue suit, celebrates the 10th anniversary with friends from various professions. Meanwhile, Iwata dressed as Pokota appears dashingly, shouting, “Even Poko will do it!” and announcing a campaign in which 2 million people will have the chance to win something worth 100 million yen.

■ Production site report
This time, Iwata managed to squeeze some time out of his busy schedule of TV dramas and variety show appearances to film the commercial. Surrounded by extras from a variety of professions, he began filming in a chic navy blue suit. The tension was at its peak from the start, as all the cast members shouted out loud, “10th anniversary!” and “Yay!” Among them, the man whose particularly high-spirited voice was ringing out and stirring up the crowd was the commercial’s director. Iwata couldn’t help but smile at the volume of the man’s voice and how well he was able to liven things up.

Then, for the second half of the shoot, he changed clothes. He once again went back to the shoot wearing the one-of-a-kind Pokota headgear, which was made for this shoot using a 3D printer to measure Iwata’s head, and a pink suit. After changing clothes, he also took on the challenge of a scene where he had to jump on a giant trampoline. “It was my first time on a shoot using a trampoline, so it was a valuable experience and a lot of fun!” he said with a smile and satisfaction.

Keep an eye out for the new “LINE Pokopoko” commercial, in which Iwata plays two roles, looking cool and also acting comically as Pokota.

■ Comment from Takanori Iwata
I love smartphone games and I play PokoPoko, so I was really happy when I was asked to appear in this commercial.
I wore a navy blue suit and a pink costume as Pokota, and I think it turned out to be quite lively and powerful, including the tone of the performance.
As mentioned in the commercial, an event is being held in which 2 million people will win prizes worth a total of 100 million yen, making it a truly “Poko will do it!” event, so be sure to take this opportunity to try it out.
Once again, congratulations on the 10th anniversary of “LINE PokoPoko”!

■“LINE PokoPoko” 10th Anniversary “Let’s do it until Poko! 2 million people will win a total of 100 million yen in gift campaign”
During the campaign period, in commemoration of the 10th anniversary of “LINE PokoPoko”, the “Pokomade Yarraka! 2 million people will win a total of 100 million yen” will be held. By clearing certain missions in the game and spinning the gacha, more than 100,000 people will win luxurious prizes every day. Check the game for details on how to participate.

[Period]August 30th 11:00 to September 27th 10:59

■“LINE PokoPoko” TVCM broadcast commemorative gift campaign
A gift campaign will be held to commemorate the broadcast of the “LINE Pokopoko” TV commercial. During the campaign period, if you follow the “LINE Pokopoko” official X (formerly Twitter) account and repost the campaign post, you will be entered into a lottery to win a signed polaroid photo of Iwata Takanori.

[Period]August 30th to September 27th, 10:59

■ “LINE PokoPoko” 10th Anniversary, Official X (formerly Twitter) Follow & Repost Campaign
If you follow the official “LINE PokoPoko” X (formerly Twitter) account and repost the campaign post, you will be entered into a draw to win some great prizes.

【period】
First round: August 30th, 12:00 to September 2nd, 11:59
2nd round: September 2nd, 12:00 to September 13th, 11:59
3rd round: September 13th 12:00 to September 20th 11:59

■ Collaboration event with the “PreCure” series
During the event, a collaboration event with the Pretty Cure series will be held. In this collaboration, Cure Black, Cure White, Maple Mipple, Shiny Luminous, and Porun Lurun from Futari wa Pretty Cure Max Heart, Cure Bloom, Cure Egret, Flappy Choppy, and Moop Hoop from Futari wa Pretty Cure Splash☆Star, and Cure Dream, Cure Rouge, Cure Lemonade, Cure Mint, Cure Aqua, Milky Rose, Coco Nuts, and Syrup from Yes! Pretty Cure 5 GoGo! will appear as collaboration-only companions.

[Event period]August 30th 11:00 to September 27th 10:59

■ LINE stamps released to commemorate the collaboration with the “PreCure” series
In commemoration of the collaboration with the Pretty Cure series, limited LINE stamps (8 types in total) will be distributed. Check the in-game announcement for information on how to obtain them.

[Distribution period]August 30th 11:00 to September 27th 23:59