Hitsuji Bungaku Selected in the Music Category of "Top 5 Japanese Cultures That Asia's Generation Z is Paying Attention to"! Live Video of "Burning" in Hong Kong Released

■Yoh Kamigaku appears in Vogue Hong Kong’s latest music project, “VOGUE Demo”!

“TNC Asia Trend Lab” recently announced a list of “Top 5 Japanese Cultures That Asia’s Generation Z is Paying Attention to,” titled “What’s Hot Now! What’s Coming Soon!” Hitsuji Bungaku was selected in the music category.

“Top 5 Japanese Cultures That Asia’s Gen Z is Paying Attention to” was compiled through interviews and fact-finding surveys of Gen Z in five Asian regions: South Korea, China, Taiwan, Thailand, and Indonesia.

Hitsuji Bungaku also appeared on Vogue Hong Kong’s latest music project, “VOGUE Demo.” They performed a live version of their new song “Burning” (the ending theme for the second season of the TV anime “Oshi no Ko”), which has already become a staple at their live shows.

Hitsuji Bungaku is currently holding their largest national tour to date, Hitsuji Bungaku TOUR 2024 “soft soul, prickly eyes”, which is visiting 12 locations across the country. The key visuals and merchandise design for this tour were produced by fashion brand TTTMSW. The heartwarming yet slightly spicy design, which perfectly matches the tour title, “soft soul, prickly eyes”, has been well received.

Tickets for the tour are now on sale, including for overseas. Check the official website for details.