BABYMONSTER joins adidas’ “adidas ZNE” collection

■As part of the campaign, a large advertisement featuring BABYMONSTER’s portraits will appear in Seoul!

BABYMONSTER has stepped up as the face of adidas Korea’s new collection, heralding their global success.

On September 2nd, YG Entertainment announced that BABYMONSTER will participate in the “adidas Z.NE (ADIDAS ZNE)” collection as a global ambassador for adidas. The sports-inspired collection conveys the message that “we are connected by one line” in sports, fashion, and culture.

In response to this, BABYMONSTER stood alongside next-generation icons representing various fields including sports and pop culture this year, and was named the only Korean artist to stand shoulder to shoulder with them.

As part of the campaign, large billboards featuring BABYMONSTER’s portraits have been displayed in Seoul, garnering attention, and are expected to be displayed in major urban areas in China, including Beijing, further increasing interest among global fans.

The recently released video for “adidas Z.NE” is also receiving positive feedback. BABYMONSTER, wearing the white-toned outfits from this collection, is receiving praise for their perfect synergy with the brand’s image, and they made a strong impact with their unique free and sporty energy.

BABYMONSTER is loved by music fans for their bold and confident musical colors and overwhelming monstrous talent. They have proven their potential by gaining huge popularity on various global platforms including YouTube, and attention is focused on their wide-ranging steps as the next generation of K-Pop hopefuls.

Release Information

2024.08.16 ON SALE
DIGITAL SINGLE“BATTER UP -JP Ver.”

BABYMONSTER OFFICIAL SITE
https://yg-babymonster-official.jp/