imase to release new song “Mirage” digitally! Lacoste 2024 Fall/Winter sneaker campaign song in Japan



■”Mirage” is a song written specifically for the Lacoste campaign!

Imase’s new song “Mirage” will be released on September 13th.

“Mirage” was written specifically for the French premium fashion sports brand LACOSTE’s “LACOSTE 2024 Fall/Winter Japan Sneaker Campaign Song.” With colorful synths and edgy bass tones, the song dynamically sings of summer love, and the second half of the song takes a dramatic turn, offering a glimpse of a new side of the artist.

Along with the release announcement, a summery cover photo was also released.

A special campaign video featuring Imase wearing Lacoste’s new Fall/Winter 2024 sneakers, shot in different scenes with the theme “#WhatIfYouWearCrocodiles”, is now available on Lacoste’s official website and Instagram account. Be sure to check it out.


Release Information

2024.09.13 ON SALE
DIGITAL SINGLE“mirage”


Lacoste Official Website
https://www.lacoste.jp

Lacoste Official Instagram
https://www.instagram.com/lacoste_tokyo/

imase OFFICIAL SITE
https://www.universal-music.co.jp/imase/


Digital single “Mirage”


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