■Pay attention to the provocative “BAD BOY” Hirano Sho!
The new visual for Yves Saint Laurent Beaute’s “YSL Love Shine Candy Glow Balm,” for which Hirano Sho (Number_i) serves as the Asian ambassador, was released on September 6th.
“YSL Love Shine Candy Glow Balm” is the first lip balm in YSL history, with approximately 85% of the formula being care ingredients. It has a “fresh shine” that oozes out like melting butter and a rosy complexion color. It also features an iconic package that sparkles in shiny pink with a modern and playful mood.
The visuals focus on Hirano’s provocative, “BAD BOY” mood, as he is seen wearing “YSL Love Shine Candy Glow Balm” in a catchy pink world. Hirano uses 1B in the main visual, and 44B in the other visuals.
This visual will also be displayed in storefronts nationwide. This is the first time the brand has used a Japanese person in its storefront visuals.
“YSL Love Shine Candy Glow Balm” details page
https://www.yslb.jp/product/loveshine-lip-collection.html
Number_i OFFICIAL SITE
https://tobe-official.jp/artists/number_i
