■Kitamura Takumi and Kiyohara Kaya are rival editorial staff who discuss projects through song!?
The autumn/winter brand movie for “niko and …” starring Kitamura Takumi (DISH//) and Kiyohara Kaya will be released on a special website and at niko and … stores nationwide from September 12th.
The setting of the brand movie is the “Deau ni Au Editorial Department,” a place where mysterious unknowns are created by bringing things together. Kitamura and Kiyohara play the roles of fellow editorial staff members who are rivals, and they work hard every day to create a web magazine together with a puppet editor-in-chief.
The latest video features the original song “Day Life” written by TAIKING, guitarist of Suchmos and also active as a solo artist, and singer-songwriter iri.
Through the editorial staff’s free and unconventional exchanges that unfold along with the relaxing music, the message of the brand catchphrase of niko and …, “Meet Meet,” is expressed. Also pay attention to the latest styling of niko and … worn by Kitamura and Kiyohara.
About the niko and … 2024 Fall/Winter brand movie
The “Deau niau Editorial Department” is a place where strange things come together to create the mysterious unknown. The people who work there continue to edit the “next page” that the world has never seen before by combining strange things and things that would otherwise be meaningless.
The video features Kitamura as a laid-back male editor and Kiyohara as a reliable female editor. The video expresses how small events and encounters with new people can lead to new perspectives and ways of thinking, through the relaxing music sung by TAIKING and iri, which has a lo-fi chill sound, and the conversations between the editors. A total of six videos will be released this season.
◇Deaiuniau Editorial Department “Day Life”
Accompanied by the original song “Day Life,” the video shows a glimpse into the daily life of the “Deau ni Au Editorial Department.”
It’s a mysterious performance in which the two singers’ lips are synchronized with the music, as if they are rival editorial staff discussing a project through song!
◇Deaiuniau Editorial Department “Day Life” Special Edition
A version with dialogue is also available exclusively on the special website.
The footage is the same as the dialogue-free version, but you can hear the conversation between the editorial staff.
In addition, interview videos and behind-the-scenes footage of Kitamura and Kiyohara will be released on the official YouTube channel from September 12th.
Based on the keyword “encounter and encounter,” the two talk about their favorite things they’ve recently encountered, the “Autumn of XX” they want to enjoy this fall, and the places they want to go to now. Interview texts for TAIKING and iri have also been released.
■ Future release schedule for “Deai ni Au Editorial Department”
The special site will continue to release videos that give a glimpse into the free and peaceful daily lives of the editorial staff, with the “Meet the Editorial Department” “Interview” edition being released on September 19th. In addition, the spin-off project “Baito-chan and the Editor-in-Chief” (3 episodes in total) will be released on September 26th, October 3rd, and October 10th.
◇Deaiuniaou Editorial Department “Interview”
Two editorial staff members are walking through the city. The seasons and weather change, and even countries and times change… They walk and encounter all kinds of places and cultures before returning to the editorial office. It seems they have traveled far away to find material for a feature.
◇Spin-off project “Part-timer and the Editor-in-Chief”
A spin-off video (3 episodes in total) depicting the editor-in-chief’s struggles with hiring a part-time worker (a dog) will be released sequentially on the special website.
■Interview with Takumi Kitamura and Kaya Kiyohara
Q: Is there anything you’ve come across recently that you like in relation to the keyword “encounter”?
Kiyohara:I recently bought a soap dish. I was trying out different ones to see which one would be best, and then I came across a soap dish that lets soap float and store it. I thought, “Ah, this is great” (laughs).
Kitamura:Recently, I bought an indoor bicycle. It’s really good. I ride it for about 40 to 50 minutes before taking a bath, and I get really sweaty. I bought it because I wanted something to do at home, and bicycles are great.
Q: We weren’t able to work with Kitamura-san on the shoot this time, but among all the outfits he wore, which look do you think was his favorite?
Kiyohara:I thought that he would like the outfit in the key visual, where he combines a blue blouson with a blue checked shirt. (Kitamura-san) is a very soft-spoken person, but he has a very cool impression, so I thought it would suit him.
Q: We weren’t able to work with Kiyohara on the shoot this time, but among the outfits she wore, which look do you think was her favorite?
Kitamura:For Kiyohara, I think it’s the oversized red knit. The color is nice, and I think she likes that kind of rough feel.
Q: Please tell us something you want to enjoy or work hard at this autumn in the form of “Autumn of XX”
Kiyohara:(Shows flip chart) Here it is! “Sleep well in autumn.” There’s nothing more to say than this, but I want to sleep a lot and become healthy.
(Ideal is) 9! I’ve heard that ideal is 8 hours. I felt like I should sleep an extra hour.
Kitamura:“Wearing Autumn.” Personally, I think autumn is the most fun time for fashion, so in that sense, I would be happy to discover something I’ve never tried before.
Q: In the second video to be released in the fall, Kitamura and Kiyohara are shown walking around all kinds of places. Is there anywhere you’d like to go right now?
Kiyohara:Fukuoka! I want to eat a lot of mentaiko. I happened to see something like mentaiko rice bowl on TV the other day, and it really made me want to eat it, so I’m going to Fukuoka.
Kitamura:As for places I want to go…surprisingly, I’d rather go somewhere in Japan than overseas. Anywhere is fine, but I want to feel nature. A river! I’d like to go camping somewhere with clean water.
Q: Please give a message to those who will watch the video.
Kiyohara:To all the viewers who watched the video, this is Kiyohara Kaya. I think this video is a new one that is different from the previous niko and … videos. I hope you enjoy the coordination and the music.
Kitamura:Hello again to all the viewers who watched the video. I am Kitamura Takumi. Once again, as an editorial staff member, I have created a video that expresses the charm of niko and …. I think it is an interesting video where the lyrics and lines seem to link together, so I hope you will enjoy it.
TAIKING
iri
■Interview with TAIKING and iri
Q: Please tell us the thoughts you put into this song and the points you paid particular attention to.
TAIKING:As I was singing it, it just felt right and I thought, “This is the only thing I can sing!” This is definitely the key point of this song.
iri:I often lose the confidence to wear something that really excites me, and I tend to wear safe things, but in the end, I like what I like and I end up buying it again. I have depicted this experience in a pop style.
Q: You two have produced many songs. What is the secret to creating popular songs?
TAIKING:When I’m writing songs, I try to be as honest as possible with who I am now, but I also think about the people who will listen to them and the people who have been involved with them, and I believe that when the work reaches listeners, it will be a work that exceeds my imagination.
iri:To put out music that I think is good.
“Deai ni Au Editorial Department” special site
https://www.nikoand.jp/2024campaign/autumnwinter/
