BE:FIRST “Masterplan” MV surpasses 10 million views, the fastest ever!Top trend in Japan and the world

■Song concept: “BE:FIRST’s rapid progress since their debut was not a coincidence; in fact, everything went according to plan.” is precisely expressed.

The music video for BE:FIRST’s latest song “Masterplan” released on Monday, April 22nd has been played over 10 million times, the fastest time ever.

When the MV for “Masterplan” was released, its magnificent worldview, foreshadowing throughout, and choreography by members SOTA and ReiNa became a hot topic, and it continued to be ranked as the #1 trending music on YouTube. It also ranked 1st in the domestic YouTube daily MV ranking (as of April 23rd), and also ranked 15th in the same global ranking (as of April 23rd). Update your personal record. When the song surpassed 10 million views, congratulations poured out from BESTY (BE:FIRST’s fans) on social media, and #Masterplan_BF_10M, which commemorated the song reaching 10 million views, became the number one trending song in Japan and around the world.

The music video of this work is based on the song concept of “Masterplan” that “BE:FIRST’s success from their debut until now was not a coincidence, in fact, everything was according to plan”, and includes homage scenes from past music videos, The video carefully incorporates the story that makes you feel that all the events of BE:FIRST so far have been planned in advance, such as the feat of the previous work “Mainstream” which won 116 points on the music chart, and the scene hinting at the date of the Tokyo Dome performance. It was expressed in

In the final cherry blossom tree scene, which expresses the worldview of the song and BE:FIRST’s typical Made in Japan, the cherry blossom tree breaks through the concrete ground and stands out with seven sturdy trees symbolizing the seven members of BE:FIRST. At the tips of the branches, cherry blossoms are in full bloom. This is a masterpiece that challenges the fusion of BE:FIRST’s “HIPHOP” and “Made in Japan” “Japaneseness” to create a song that is a statement of intent to the world.

In addition to the MV, on YouTube, Dance Performance and Dance Practice, where you can fully enjoy BE:FIRST’s most difficult choreography in history, are available. In addition, Behind The Scenes, which contains the behind-the-scenes footage of the MV and jacket shooting, is also available.