&TEAM・K, YUMA, and TAKI appointed as advertising models for L'Oreal Paris' new product "Bond Repair"

■A special movie that gives a glimpse of the friendship between K, YUMA, and TAKI has also been released

&TEAM’s K, YUMA, and TAKI have been appointed as advertising models for L’Oreal Paris’ new hair care product “Bond Repair.” A special video was also released on September 12th.

■ Background of &TEAM’s appointment
“Bond Repair” is a product that “challenges the limits of home hair care” by aiming to fundamentally repair the hair by working from within. &TEAM, who were appointed as the advertising models this time, are a group that has been aiming to “continue to surpass their own limits” by gathering their individual energies in order to grow into better selves while creating connections with members, people, the world, and fans, and by teaming up, the two groups have expressed their shared feelings.

In addition, this special movie combines the appeal of “Bond Repair” with the personalities of &TEAM’s K, YUMA and TAKI to create an impactful production, and there are also scenes that give a glimpse of the close friendship between the three.

The brand site also features comments from &TEAM members during the shoot. In addition, behind-the-scenes footage that cannot be seen in the main feature will be released in due course.

Starting September 13th, K, YUMA and TAKI will appear in stores, on e-commerce sites and in outdoor advertisements.

■ L’Oreal Paris with &TEAM Purchaser Benefit Campaign
To commemorate her appointment as the advertising model for “Bond Repair,” a special campaign will be held where customers can receive special &TEAM goods on a first-come, first-served basis. Customers who purchase two or more products from the “L’Oreal Paris Bond Repair” series will receive special goods, limited in number and at certain stores. For details about the campaign, such as participating stores, please see the L’Oreal Paris with &TEAM special page.