imase releases music video for Lacoste sneaker campaign song “Mirage”

■The music video for “Mirage” depicts a summer night in a fantasy world!

The music video for imase’s new song “Mirage” was released on September 13th.

Directed by video director tatsuaki, this work is an eye-catching piece of visual beauty that depicts a summer night in a fantasy world.

“Mirage” was written specifically for the French premium fashion sports brand LACOSTE’s “LACOSTE 2024 Fall/Winter Japan Sneaker Campaign Song.” With colorful synths and edgy bass tones, the song dynamically sings of summer love, and the second half of the song takes a dramatic turn, offering a glimpse of a new side of the artist.

A special campaign video featuring Imase wearing Lacoste’s new Fall/Winter 2024 sneakers, shot in different scenes with the theme “#WhatIfYouWearCrocodiles”, is now available on Lacoste’s official website and Instagram account. Be sure to check it out.

■Comment from Director Tatsuaki
The themes of “transience” and “hope” are expressed in a fantasy and abstract worldview on a summer night.
I want you to look as you listen, and listen as you see, while thinking of someone.

Release Information

2024.09.13 ON SALE
DIGITAL SINGLE“mirage”

Lacoste Official Website
https://www.lacoste.jp

Lacoste Official Instagram
https://www.instagram.com/lacoste_tokyo/

imase OFFICIAL SITE
https://www.universal-music.co.jp/imase/