TOMORROW X TOGETHER's YEONJUN releases music video teaser for new song "GGUM"

■ A teaser video that piques curiosity with the contrast between YEONJUN’s tough charm and his unpretentious appearance

TOMORROW X TOGETHER’s YEONJUN released the music video teaser for “GGUM” through HYBE LABELS’ YouTube channel at midnight on September 18th.

In this teaser video, YEONJUN boldly barges into a radio booth during a live broadcast, puts his feet on the desk and snatches the microphone from the host, then is dragged out by the staff on site. He also captures the attention of viewers as he confidently strolls down the street chewing gum.

The striking visuals on screen, which change one after another to the beat of the new song “GGUM,” and the bright pink gum catch the eye, while the contrast between YEONJUN’s tough charm and his unpretentious appearance soaked in water piques curiosity about the music video.

“GGUM,” which will be released at 6 p.m. on the 19th, is a hip-hop song with an attractive electro sound. YEONJUN talks about his confidence and aspirations on stage. YEONJUN participated in the overall production of the song, including the material and lyrics of the song, the composition and details of the performance, and added his own color.

The chorus phrase in particular is sure to be addictive. YEONJUN’s expressiveness, which makes use of the elasticity of the gum-related phrase, and his flexible dance lines on stage further enhance the charm of this song.

The previously released “GGUM” dance challenge video has garnered attention with dancers taking on the challenge, reactions such as “Only YEONJUN can do this” and “The difficulty level is unmatched,” as well as memes of people avoiding the challenge and running away. As of midnight on the 17th, about four days after its release, the total number of views had exceeded 17.14 million.

(P) & (C) BIGHIT MUSIC