Three music videos of the special unit "BMSG FES'24" filmed at BMSG's own building are trending on social media

■Filmed in BMSG’s own building in Tokyo, which serves as their new base!

On September 18th, the 4th anniversary of its establishment, BMSG released three songs, “BMSG MARINE”, “Memoria”, “BMSG SKY”, “Swan’s War”, “BMSG GAIA” and “Glitch”, which will be the theme songs for “BMSG FES’24”. The music video, which was shot entirely in the company’s own building and released on the BMSG official YouTube channel on the same day, has become a hot topic on social media, with many related words trending due to its various gimmicks.

The music video was shot in the company building in Tokyo that BMSG, which promotes “TYOISM” (Tokyoism – a unique globalism originating from Tokyo), has established as their new base.

In the music video for “Memoria” by “BMSG MARINE” led by Aile The Shota, the outfits are all black formal wear. The members’ past memories are expressed through projection mapping projected onto a dance studio in BMSG’s own building. The individual lip-syncing scenes express “loneliness,” and small items related to each artist, such as dance shoes they used in the past and worn-out microphones, are scattered throughout the video.

The music video for “Swan’s War” by “BMSG SKY” led by SKY-HI is reminiscent of the sky from the team name “BMSG SKY” and depicts the scene of the group building an airplane together. The scene of the group planning with blueprints spread out in the president’s office of BMSG and the scene of the plane design were filmed in a dance studio. In addition, people related to the members appear dressed as pilots.

“Glitch” by “BMSG GAIA” led by Novel Core was filmed in the BMSG office space. “GAIA POSSE” (friends) ran around the office space on motorcycles, scattered copy paper, and performed other flashy performances. Pay attention to the carefully selected song distribution and the “manga-like scenes” intentionally sprinkled in.

BMSG FES’24, a large-scale festival featuring all artists from BMSG with three theme songs, will kick off on September 21st.