NewJeans Lotte "ZERO" new key visual released! The shot of smiling faces leaning together is charming

■Behind the scenes of the NewJeans new key visual shoot also released

■Lotte’s new “ZERO” key visual unveiled, featuring a friendly shot
Lotte’s “ZERO” brand, which serves as the advertising model for NewJeans, has recently released a new key visual.

The visual, which will be released in April 2024, brings out new charm by blending in with the chic brand color of “ZERO.”

In contrast, the new visuals to be released this fall show the five members dressed in street fashion and sporting natural, unpretentious smiles, expressing the value of “ZERO” being delicious despite having zero sugar or sugar, as well as the hope that it will become “a new normal snack that can be eaten naturally and effortlessly in this era when an increasing number of people are concerned about their health even during snack time.”

Check out the friendly shot of the five members huddled together and smiling.

In addition, “Zero Chocolate meets NewJeans” and “Zero Sugar-Free Biscuits meets NewJeans”, designed with NewJeans visuals, will go on sale on September 24th.

“Zero Mini Cup meets NewJeans” and “Zero Mini Cup meets NewJeans” are scheduled to be released on October 21st.

We are currently planning other exciting projects, including the release of new videos.

■ Behind-the-scenes footage of the new key visual shoot released on YouTube
The visual shoot, in which she wears sporty street style outfits, was carried out in a relaxed atmosphere full of smiles on a set that resembled the same retro yet modern room where the commercial was also shot.

DANIELLE was the first to enter the studio. As she waited for the other members, moving her body to the background music, MINJI joined her after she entered, showing just how friendly they are.

Once everyone was in the studio, filming finally began.

Because the five of them were all closely packed together for the shoot, they couldn’t take any big poses, but the members showed a variety of expressions with each shot, such as big smiles and posing with their hair, and the shoot progressed smoothly.

When the photographer seemed pleased with the results of the photos, the members couldn’t help but burst into smiles.

Behind-the-scenes footage from the key visual shoot, which was a bright and cheerful one with smiles throughout, will be released sequentially on the YouTube “Your Mouth’s Lover Lotte[LOTTE]Official Channel.”

Aside from the cut selected for the new key visual, there are many other attractive expressions on display. Be sure to check them out.