NCT 127's YUTA becomes 3CE's Japan ambassador and releases special video

■ “I hope you’ll all come and see me on my first solo tour with all this sparkle and glitter.” (NCT 127, YUTA)

NCT 127’s YUTA has been appointed as the Japan ambassador for Seoul-based creative makeup brand “3CE.” A special video featuring YUTA’s charm was released on September 24th.

From early November, YUTA’s new visuals will be gradually introduced in stores. A special campaign to commemorate his appointment will also be held.

■NCT 127・YUTA and 3CE, together on a “new stage”
YUTA of NCT 127 is the first Japanese member of the global group NCT and is active not only in Japan but all over the world. With over 8.97 million followers on Instagram (as of September 2024), his popularity shows no signs of slowing down. And in 2024, he is about to embark on a new stage with his solo debut.

3CE, a creative makeup brand from Seoul, is also a more sophisticated premium brand than ever before, and pursues items that bring out the best in the wearer with delicate colors and unprecedented textures. As a brand born from a fashion brand, it has been reborn as an effortless and unique brand that expresses seasonal fashion trends through makeup and creates color trends in Asia.

YUTA’s individuality that shines through in his sophistication and his constant challengers resonate with 3CE’s evolved brand image.

■Until the moment they are bathed in dazzling light. “BACK STAGE with 3CE”
The theme of this visual is “BACK STAGE with 3CE”. The sparkle of the “New Take Eyeshadow Palette”, one of the brand’s iconic items, evokes the exhilaration of the moment when you step onto the stage under the dazzling spotlight. The infinite possibilities of the 12 fascinating colors shine like stars sprinkled all over, dramatically directing YUTA’s expression. Look forward to the exhilaration and sophisticated worldview woven by the two as they step out of the “BACK STAGE” and walk together to the “new stage”.

■Receive a free autographed postcard!
As the first part of the campaign, 5 people who follow 3CE’s official X (formerly Twitter) account and repost the campaign post will be chosen at random to receive a “hand-signed postcard.”
Target period: September 28th to October 3rd

For the second part of the campaign, 5 people will be chosen at random from those who attend the pop-up event “3CE PINK SPACE HOTEL” held at Omotesando seeen from October 4th to 7th and post pictures of the event on social media (Instagram or X) with the hashtags “#YUTA3CE” and “#3CEevent” to win a “hand-signed postcard.”
Target period: October 4th to October 7th

Further details and future plans will be announced on 3CE’s official Instagram or 3CE’s official X from time to time.

■Comment from YUTA of NCT 127
I have been given the wonderful opportunity to become 3CE’s Japan Ambassador. I think makeup is important because it reflects how you feel that day and helps you decide who you want to be, so before I go on stage, I always think about it and prepare for each day so that everyone in SINCE can have fun.
I think 3CE’s eyeshadow palette is an attractive item that allows you to express yourself in many different ways through the combination of glitter and colors, so I hope you will come and see me on my first solo tour with this sparkling glitter.