■The theme of the collaboration between Craft Boss and Tower Records is “Idol”! Various campaigns have started
“Craft Boss” and “Tower Records” collaborate on the theme of “Idol”. It has been announced that a giveaway campaign will begin on September 30th for the original CD of “Nantatta Idol” sung by actress Yumi Kawai, which appears in the TV commercial “Alien Jones Idol”.
A special collaboration booth will be set up at all Tower Records and TOWER RECORDS mini stores nationwide (excluding TOWER VINYL, TOWER RECORDS CAFE, and Tower Records Online). In addition to posting POPs expressing love, gratitude, and support for idols created with the cooperation of Tower Records staff, a campaign was also held to give away an original CD containing “Nantatta Idol BOSS x Idol ver.” Ru. You can receive this original CD with purchases of 2,500 yen or more at Tower Records stores.
The original CD jacket and lyric card use a visual of “Yumi” who appears in the “Alien Jones Idol” edition, posing in the costume she wore in the live scene. This is a piece where you can fully enjoy the world of the new idol “Yumi”.
In addition, the music video for the original song “POP ni Koi wo Shite”, which was created in collaboration with Tower Records store employees nationwide, will be released on the official Suntory YouTube channel and BOSS official X account from September 30th. The lyrics of the song were created based on the passion and support for idols gathered from Tower Records store employees across the country. The music was composed by Kanata Okashima, a music producer, and the song was written by Tamaha Yamamoto, who is the vocalist of the rock band UNFAIR RULE from Okayama.
[Overview of “Nantatta Idol BOSS x idol ver.” CD present campaign]
Event period: September 30th (Monday) to October 14th (Monday/holiday)
Target stores: All Tower Records and TOWER RECORDS mini stores nationwide
*Excluding TOWER VINYL, TOWER RECORDS CAFE, and Tower Records Online
Distribution target: Customers who purchase 2,500 yen or more at Tower Records stores.
*Up to one original CD per person.
*Original CD distribution will end at each store once the quantity runs out.
“Craft Boss x Tower Records Collaboration Campaign” special site
https://www.suntory.co.jp/softdrink/craftboss/idol/
“Nantatta Idol BOSS × idol ver.” Original CD outer surface (front and back)
“Nantatta Idol BOSS × idol ver.” Original CD inside (front and back)
