TWICE x LUX collaboration SP movie, making of, and interview videos released! Shiny hair TikTok challenge too

■We are also holding a TikTok challenge where you can experience a simulated commercial shoot, and an SNS campaign where you can win luxurious LUX x TWICE prizes!

A special movie for TWICE and LUX’s third year collaboration “LUX x TWICE ~#BeHairself To your own shining hair~” has been released.

This collaboration, which started in July, is finally reaching its climax. What will be released this time is a special movie “LUX x TWICE “#BeHairself to my own shining hair Part 2” that captures the TWICE members’ shining appearance following the first part in July, as well as a making-of video, and more. is an interview video.

The TikTok challenge “#LUXTWICE Shiny Hair CM Shooting Challenge” will be held from October 7th, where you can experience a simulated CM shooting with TWICE that shows off your shiny hair. In addition to releasing a model video starring all of TWICE, unreleased videos will also be released if the number of participants exceeds the target number.

An SNS campaign where you can win luxurious prizes will also be held from the same day. In addition to a photo frame that can be used to store nine types of TWICE original stickers (excluding one secret type) that come as a bonus when purchasing the product, there will also be special prizes exclusive to this collaboration, such as an original QUO card.

■TWICE special interview
In the special interview, each member talks about their “shine moments,” the “hair troubles” the perfect-looking TWICE members have had, and even talks about what they’re glad about having “shiny hair.” He spoke with In particular, Mina says that she feels that CHAEYOUNG’s happy face shines when she freely draws pictures that she likes, and that the way she freely does what she likes is attractive.

In addition, TWICE is known for their beautiful “shiny hair,” but because they frequently change their hairstyles and colors to match their songs, their hair often gets damaged and breaks. In the special movie, the highlight is the long, beautiful “shiny hair” that the TWICE members have worked so hard to cultivate.

In addition, MOMO, who is a good dancer, commented that now that she has “shiny hair,” she can show off her hair beautifully when dancing, and TZUYU commented, “Having shiny hair gives you more confidence and makes you shine even more.” . I taught her that shiny hair brings out her current shine.

■Photography episode
In the making movie, you can see each TWICE member’s handwritten “#BeHairself”. Pay attention to SANA’s cool and serious expression during the photo shoot, and SANA’s smiling face while waving at the camera, as well as JEONGYEON’s cute gestures.

In addition, DAHYUN bursts into laughter during a break and bursts into laughter, and MOMO glares at the mirror as she tries to place the prop mini tiara on her head. In the scene where she is instructed to “please walk,” she shows off her walking skills, and the studio shot scene is so beautiful and brilliant that it looks like a runway.

In the scene where all the members read out the Luxe brand slogan, no one was out of place, showing how close they are. During the shoot for the TikTok challenge model video, JIHYO let his shiny hair, which he has grown for about a year, flow, and NAYEON did the trendy Luda heart pose, where she holds her face between a hand-made heart. Until then, it was a fun shooting scene typical of TWICE.

■A simulated experience of shooting a commercial with the TikTok challenge “#LUXTWICE Shiny Hair CM Shooting Challenge”!?
To commemorate the third year of collaboration between LUX x TWICE, we are holding a TikTok challenge “#LUXTWICE Shiny Hair CM Shooting Challenge” where you can experience a simulated commercial shooting on TikTok with TWICE members. Lux’s official TikTok account is currently releasing a model video starring all of TWICE. Furthermore, if the number of participants exceeds the target number, unreleased videos of TWICE members will be released. Let’s enjoy the “#LUXTWICE Shiny Hair CM Shooting Challenge” by using TWICE’s poses as a reference and trying out collaborative effects that simulate a commercial shoot.

■Chance to get LUX×TWICE luxury prizes! SNS campaign to increase your chances of winning with original stickers
To commemorate the release of LUX x TWICE collaboration products, an SNS campaign will be held where you can win luxurious prizes. If you connect the 9 original stickers (excluding 1 secret) that come with the collaboration product and post them with a photo, you have a chance to increase your chances of winning. For details, please contact Lux Official X (formerly Twitter).