New school leaders appear in Kagome’s new commercial! Showing off unique poses



■Check out the new choreography with the familiar Kagome sound logo!

Kagome Co., Ltd.’s new commercials for “Rice Soup: Shrimp and Ripe Tomato Bisque,” “Rice Soup: Rich Borscht,” and “Delicious Chili Tomato Hotpot Soup,” featuring New School Leaders as advertising characters, “Open, Kake, Eat.” ” and “Hisatsu Uma Spicy Chili Tomato Hot Pot” editions began airing on national TV and the web from October 7th.

In August 2024, Kagome will release two types of “soup over rice”, a new series that allows you to enjoy rich soup made with plenty of vegetables over rice. Additionally, the “Spicy Chili Tomato Hot Pot Soup” released in 2023 as the first new tomato hot pot in 10 years was so well received that it will be re-released in August 2024.

Utilizing Kagome’s vegetable knowledge and know-how, we are working with New School Leaders, a four-person dance and vocal unit that exudes individuality and freedom, to deliver new tomato products that deliver new deliciousness that is not bound by conventional images. go.

In the commercial, the new school leaders offer a new way to enjoy tomato products with performances packed with the members’ charms, such as unique poses and rich facial expressions that express a sense of sizzle. Also pay attention to the new choreography using the familiar Kagome sound logo.


“Soup for rice: Shrimp and ripe tomato bisque” “Soup for rice: Rich borscht” brand site
https://www.kagome.co.jp/products/brand/gohannikakerusoup/

“Delicious and spicy chili tomato hotpot soup” brand site
https://www.kagome.co.jp/products/brand/chilitomatonabe/


NEW SCHOOL LEADERS OFFICIAL SITE
http://leaders.asobisystem.com/



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