■”There are many different facial expressions that appear during the dance, so I would like you to see them, but I also want you to imitate this dance.” (Kazuya Ohashi)
The new TV commercial “Nodoka Dance” for the general cold medicine “Jikinin First NEO”, in which Kazuya Ohashi serves as the image character, will be aired nationwide from October 12th.
In addition to the new TV commercial, a making-of interview video will also be released on the official website and YouTube.
In the new commercial, Ohashi will promote “Jikinin First NEO” through song and dance. Ohashi’s dance skills are on full display as he performs the cute “Throat Pain Dance” choreographed by the Powerpuff Boys.
Furthermore, the ingredients of “Jikkinin First NEO” reach the “sore throat” caused by a cold with a relaxed voice saying “Soooooo!”, a refreshing expression, and a pose with arms and legs stretched out. This commercial focuses on “relieving sore throat,” which is one of the benefits of “Jikinin First NEO”.
The making-of video shows Ohashi’s typical brightness, kindness, and smiling face during the filming. The interview video provides a glimpse into Ohashi’s personality and private life, such as talking about recent events that made him “sue” and talking about three things that are essential in daily life based on the three active ingredients that are effective for sore throats. There is.
In addition, on Jikinin’s official TikTok, content will be posted one by one, and on October 12th, a full version video (60 seconds) of Ohashi’s “Throat Pain Dance” will be released.
■TVCM story (30 seconds)
Ohashi worries about the person who seems to have a bad throat and gives advice through song and dance. “It’s a sore throat. It’s a throbbing throat. If you’ve had a sore throat, it’s a sore throat,” he says in a rhythmic voice and the cute sore dance. Promoting “Jikinin First NEO”, which contains phen, ibuprofen, tranexamic acid). At the end of the song, with a beautiful voice, a refreshing facial expression, and a pose with her arms and legs stretched out, she shows how the ingredients reach the irritated and throbbing throat caused by a cold. Expressing.
Afterwards, they continued to sing about the “sore throats” caused by various colds, saying, “My throat is stinging. My throat is tingling.” They expressed the pain of a sore throat with different choreography and a variety of facial expressions. The show ended with Ohashi emphasizing with a smile, “Jikinin First NEO, which is effective for cold and sore throats. It’s Zenyaku Kogyo!” with a smile on his face.
■Making episode
Ohashi entered the studio, greeting all the staff members with a cheerful smile and saying “Please!” over and over again. Just like in the previous commercial shoots, the scene was filled with a gentle atmosphere as they were full of politeness and kindness, and the atmosphere instantly relaxed.
When rehearsing the dance scenes that she is good at, she quickly memorizes the choreography and quickly responds to detailed instructions. They also displayed a lot of professionalism, such as their willingness to give their own opinions on facial expressions, and even when they made a mistake during the actual performance, they immediately stood by and said, “Please try again!”
Even when he unintentionally lost his balance with the “Soooooo!” pose, Ohashi’s mischievous smile kept the shoot in a calm atmosphere from beginning to end.
At the end of the shoot, the staff applauded, and Ohashi applauded himself, as if to convey his feelings of gratitude to all the staff. Until the end, the photo shoot was full of Ohashi’s brightness, kindness, and smiles.
■Kazuya Ohashi interview
Q. The comical dance moves are attracting attention in the commercial, but are there any special aspects or points that express Mr. Ohashi’s personality?
Ohashi:The part you paid particular attention to was the facial expressions. There are many different facial expressions that appear during the dance, so I would like you to see them, but I also want you to imitate this dance. I would like everyone to try adding facial expressions as well. In terms of my personality, I would say that I dance energetically. The movements are a bit big, so I would like everyone to imitate it as well. Let’s do our best!Q. The new commercial for “Jikinin First NEO” is about the ingredients being delivered to the throat irritation and throbbing caused by a cold in a “quick” manner.If you have any recent incidents or episodes that have made you feel “quiet”, please let me know. Please.
Ohashi: I recently started cooking for myself again. I wasn’t cooking, so I didn’t use a knife. So when I first cut it, it didn’t cut very well. So, I used a knife sharpener for the first time in a while, and when I tried cutting the ingredients with it, it cut really well. Thank you for sharpening the knife. It felt really good and it was a smooth event.Q. Mr. Ohashi, please tell us three things (things) that are indispensable in your daily life, based on the “three ingredients that are effective for sore throats” that are a feature of “Jikinin First NEO”.
Ohashi:The first one is lipstick. My mouth gets extremely dry, so I have to apply lipstick at least once every 10 minutes. So, the makeup artist also has my own lipstick, which is a huge help.
The second thing is water. I sweat a lot. Even in autumn, I sweat. I use a fan 365 days a year. I’m so sensitive to heat that I sweat a lot. So, if I don’t drink water frequently, I get a little down, so I guess it’s water.
The last thing I want to mention is the bath. I love being warm, and I love soaking in a bathtub. I watch movies for two to three hours a day, and I have enough time to watch two dramas. If you take a bath, you’ll get cold, right? I really like the way it cools me down, so I use it often. About 3 hours.Q. Mr. Ohashi, please tell us about this year’s “Autumn of ◯◯”.
Ohashi:I want to eat chestnuts this year. Last year, I was able to eat Mont Blanc, but I couldn’t eat chestnuts. So I eat chestnuts and have chestnut rice. I wish I could eat something that makes me feel like autumn. I want to eat chestnut rice, chestnuts, and Mont Blanc again.
“Jikinin First NEO” brand site
https://www.zenyaku.co.jp/d/firstneo/
Jikinin OFFICIAL X (old Twitter)
https://x.com/jikinin_zenyaku
Jikinin OFFICIAL TikTok
https://www.tiktok.com/@jikinin_zenyaku
Naniwa Danshi OFFICIAL SITE
https://starto.jp/s/p/artist/56
https://www.storm-labels.co.jp/s/js/artist/J0011