BLACKPINK JENNIE's new song "Mantra" is now available! The MV exceeded 1.2 million views within an hour of its release.

■“This is an anthem song for everyone that also includes the desire to love yourself as you are.” (JENNIE)

BLACKPINK’s JENNIE released her new single “Mantra” on October 11th. At the same time, the music video was also released.

“Mantra” is a work based on the concept of “everyone continuing to shine in their own way” and features a catchy beat sound and JENNIE’s energetic rap vocals.

Regarding the song, JENNIE said, “(Through Mantra) I hope to make my fans happy and at the same time show a new side of myself as a solo artist.I want to be positive, expressive, and be myself. I would be happy if my fans could feel that energy of being true to myself.This is an anthem song for everyone that also includes my desire to love myself as I am.”

“Mantra” was produced by JENNIE herself, along with Jerry Dolman, who has worked on songs by Beyoncé and Lil Nas X, and British singer-songwriter Claudia Valentina. The producers are El Guincho, who has also produced songs by Rosalía and Charli XCX, and Jumpa, a German native who is well versed in Hip Hop sounds.

Regarding the music video, which was released at the same time and has been viewed over 1.2 million times in just one hour since its release, JENNIE said, “With the theme of “female empowerment and confidence,” JENNIE said, “The overall visuals are consistent. I really liked this video myself, and I’m so excited to finally share it with you!

The music video was directed by Tanu Muino, who has also directed music videos for Harry Styles, Dua Lipa, Doja Cat, and Jungkook.

After announcing in September a partnership agreement between JENNIE’s own record label , which she established in November 2023, and under Sony Music, the new album has been released after a long wait. Single “Mantra”. JENNIE has entered a new phase.