■”Fendi’s image of a man is free and playful, but also has conviction and strength.” (Ren Meguro)
A global advertising campaign for Fendi’s Spring/Summer 2025 Men’s Collection featuring Ren Meguro (Snow Man), Fendi’s Japan Men’s Brand Ambassador, will be launched from January 27th.
As an initiative to mark the beginning of the campaign, an outdoor advertisement was released on January 13th on Via Montenapoleone, the main street in Milan, Italy, and on the same day in Japan, a large 13-page display was launched in Shibuya, Tokyo. The advertising campaign video was aired all at once.
milan outdoor advertising
Shibuya 13 large-scale vision
From January 27th, we have begun rolling out outdoor and transit advertising in major cities such as Tokyo, Osaka, and Fukuoka. To commemorate this, Fendi’s official website will also be releasing a special backstage video showing the filming of the global advertising campaign held in Milan in June 2024 for a limited time until February 5th. From January 25th, the Japanese flagship store “Palazzo Fendi Omotesando” will release a campaign video and have a special preview of some products from the 2025 Spring/Summer Men’s Collection worn by Ren Meguro in the campaign.
Meguro Upon participating in this campaign, Ren said, “Ever since I started working with Fendi, I felt more than grateful every day, and I wanted to be able to contribute something not only to myself, but also to Fendi.” So I’m really happy to have been given the opportunity to work on a global campaign.I feel free and playful, yet confident and strong in Fendi’s image of masculinity. My goal in life is not to do anything that I don’t really want to do, but I want to live honestly and freely while having faith and taking on challenges, so I really sympathize with Fendi’s philosophy. I want as many people as possible to connect with Fendi and share their dreams, hopes, and memories with us, just as I did.”
The Fendi Spring/Summer 2025 Men’s Collection, created by Silvia Fendi, Artistic Director of Accessories and Menswear, pays homage to universal style. The collection elevates the house’s codes that predate Fendi’s first men’s silhouette in 1990.
Ren Meguro, the first Japanese model to be featured in the Maison’s global advertising campaign, presents a modern and sophisticated style wearing the collection’s signature look and accessories.
The Fendi Spring/Summer 2025 men’s advertising campaign, featuring Ren Meguro, will be rolled out in magazines and out-of-home (OOH) advertising around the world from January 2025. In addition, visuals and videos for this campaign are available on a special Fendi official online site.
Fendi official online special site
https://www.fendi.com/jp-ja/cm/inside-fendi/news/jp-mens-ambassador
Snow Man OFFICIAL SITE
https://mentrecording.jp/snowman/
https://starto.jp/s/p/artist/43
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