■”Tommy’s latest collection is a fusion of femininity and modern sensibilities, which I deeply sympathize with.” (BLACKPINK Jisoo)
BLACKPINK’s JISOO has been appointed as Tommy Hilfiger’s brand ambassador.
Tommy Hilfiger, an American global lifestyle brand, has welcomed world-famous musician and actor JISOO to the Tommy family for its Fall 2024 campaign. Capturing the vibrancy and hustle and bustle of New York City, the campaign follows Jisoo through the city’s iconic sights on an open-top bus, expressing her personality with a signature Tommy twist.
This partnership combines Jisoo’s powerful cultural presence, known for her musical talent, feminine style, and calm charm, with Tommy Hilfiger’s DNA. While touring various locations in New York, Jisoo wears modernized prep classics from the Fall 2024 collection, including a camel wool coat, Breton-striped cardigan, and denim skirt.
Jisoo said, “The partnership with Tommy Hilfiger is like a dream come true,” and “I’m so thrilled that I ended up in New York with Tommy Hilfiger, who is an icon of New York, while walking my own path.” Tommy’s latest collection combines femininity and modern sensibilities, which resonates deeply with me.”
“Jisoo is an undeniable force in the world of K-pop,” said Tommy Hilfiger. “Her confidence, poise and powerful presence set her apart and showcase her unique style. We are very happy to welcome him to the Tommy family.”
Jisoo, one of the leading stars of the 21st century, has built an impressive career as a musician and actor after debuting with the K-pop supergroup BLACKPINK. Driven by talent, compassion, and inner strength, Jisoo has forged her own path, combining the confidence that can be felt in her soft-spoken voice with the immense energy of global stardom. Ta. Jisoo continues to expand her influence, attending Tommy Hilfiger’s Spring 2025 show at New York Fashion Week and appearing in the Korean drama “Newtopia,” scheduled to air in 2025.
FALL 2024 JISOO campaign special page
http://tom.my/6000qiTeK
